Collider’s Beatrice Pegard directs new campaign for Lemonade via Gus NY

Beatrice Pegard has directed the first brand campaign for Lemonade’s ‘Changing Insurance Starting with…Everything’, bringing her love of absurd and surreal visuals to the all-too-common experience of trying to navigate the customer quagmires of (other) insurance providers.

 

Pegard’s signature love of colour, detailed characters and off-the-wall humour are ever-present, tied together with memorable performances, inviting us into a world of chaos. But it’s about insurance – so, relatable chaos.

The three films – ‘Stuck’, ‘Hold’ and ‘Jargon’ – span the gamut of ire-inducing insurance experiences. and were produced in collaboration with agency GUS NY and Hobby Films.

Client: Lemonade
Client: Liron Smadja & Adar Debby

Featuring: Aminata Greta Diarra, Aijens Trusins, Zulijennuhums Kuzibali, Agrita Grosbarte ….
and Catting by Professor Chonkyboi

Agency: GUS NY
Creative Directors: Graham Douglas & Spencer LaVallee
Art Director: Shelby Bass
Copywriter: Nick Garfield
Agency Producer: Jennifer Hart
Produced by Hobby Films
EP: Anna Bergstrom
Producer: John Gerard
Director of Photography: Mart Ratassepp
Service Production: Chubby Unicorn
Producers / Line / UPMs: Dace Siatkovska, Kristele Pudane, Zane Macdonald & Helene Zakare
1st AD: Gundars Jakobsons
Production Designer: Juris Zukovskis
Prop Master: Zanda Zeidaka
Wardrobe Stylist: Liene Dobraja
Casting: Laika Casting

Post Production: Nomad Editorial
Editor and Post Supervisor: Jai Shukla
Assistant Editor: Tommy Palumbo
Post Producers: Valerie McAndrews & Julia Williams
Colourist: Matt Osborne – Company 3
Sound Design: Pete Crime