COLLARTS relaunches with new ‘Creativity Can’t Wait’ brand platform via Fenton Stephens
COLLARTS, the College for Creative Industries, has launched a new brand platform entitled ‘Creativity Can’t Wait’ developed by Fenton Stephens.
COLLARTS’ new campaign champions creativity in a world where, as a career path, it is savagely undervalued by schools, governments, media and even family.
Whether it’s singing or acting or directing or designing, creativity is not often encouraged as a vocation, career or a life.
Often the path of least resistance is to shelve the dreams and get a ‘proper’ job.
COLLARTS knows that creativity is essential.
Says Chris Parkes, CMO at COLLARTS: “Creativity is what drives us all forward. Not only to us as individuals, but to our society as a whole: who are we without our songs, stories, imagery, and music?”
Moreover, creativity is essential to the nation: the arts and recreation sector employs over 250,000 people – that’s more than mining according to the ABS.
Adds Parkes: “Creativity can’t wait for a ‘better time’, because the best time to pursue your creativity is now. Whether you’re finishing school, looking to upskill, change career paths or build a business, Creativity Can’t Wait. And at COLLARTS, we’re proud to be the catalyst for that creativity.”
The campaign is live now.
Client: COLLARTS
Chief Marketing Officer – Chris Parkes
Marketing and Communications Manager – Varsha Tewari
Senior Marketing Specialist – Huw Northcott
Content & Social Media Manager – Jennifer Park
Creative Agency: Fenton Stephens
Chief Creative Officer: Alex Fenton
Art Director: Zoe Yeoman
Copywriter: Lou Egan
Chief Strategy Officer: Campbell Smith
Social Creative Lead: Ned Considine
Chief Customer Officer: Amy Stephens
Chief Operating Officer: Joey Dorrington
Senior Account Director: Rowie Johns
Account Manager: Montana McInnes
Head of TV: Lisa Ramsay
Production Company: Truce Films
Director: Jeff Johnson
Executive Producer: Elise Trenorden
Producer: Fiona Dunn
DOP: Marcus Cropp
Offline Editor: Delaney Martin
Colourist: Ted Deacey
Online Editor: Jon Holmes
Post sound: Rodney Lowe – Production Alley
Music Composition: Nir Tsfaty
Photography Production House: HELL STUDIOS
Photographer: Marcus Coblyn
Production House Producer: Nicky Finlay
Assistant: Rohan Stanley
Assistant: Liam Cullinane
Hair & Makeup: Phoebe Goulding
4 Comments
Strong strategy, kinda flat executions, super recessive branding.
Were the students given the opportunity to shoot this? Sure looks like it.
This is good. Real good,
Anyone know why the voiceovers are never credited?
Have thought this for a while.
Imagine being a creative arts college and thinking that font/colour combo is a good idea.
The brand is completely lost in the still executions – solid meh/10.