Collarts launches new ‘It’s only a dream, ’til it’s not’ campaign via Gen C and Match & Wood

After a competitive pitch, Collarts has partnered with creative studio Gen C to develop its new 2021 brand campaign and creative platform ‘It’s only a dream, ‘til it’s not’.

As a college focussed on the arts and creative industries, in this campaign, Collarts have stepped up to remind school leavers and mature aged students that they are the prominent provider of creative courses in Australia; with their finger on the pulse of the evolving creative landscape, Collarts is a place they can turn their dreams into sustainable careers that place them ahead of the curve.

The campaign features real talent from Collarts – a teacher, current student, and alumni – and visually demonstrates their career path from dream to reality to inspire others to follow their real dreams.

Says Jack White, creative director, Gen C: “Like Collarts, creativity is at the core of everything we do at Gen C. We are strong supporters of the creative community here in Melbourne, so getting to work on this campaign with Collarts to inspire the next generation of creatives was a bit of a dream come true (pardon the pun).”

Says Jesse Howes, head of marketing, Collarts: “We were immediately excited by Gen C’s proposal to demonstrate that a career in the creative industries is not unattainable. This creative strategy moves the brand away from directly trying to compete with larger institutions and the visual language allows Collarts to truly stand in an area of its own.”

The campaign will go live across out of home, transit, digital display & video, and social channels. Media strategy, planning and buying is handled by Match & Wood who were appointed to the account in 2019.

Says Lyndelle O’Keefe, managing director, Match & Wood: “As the education landscape continues to shift, Collarts remains laser focused on developing the next generation of talent within the creative industries. It’s a pleasure working with such a passionate marketing team and a truly collaborative creative outfit in Gen C, on a campaign that targets creatively-minded individuals during pivotal moments across their day and inspires them to turn their dreams into reality.”

To find out more, visit https://gencgroup.com.au/projects/its-only-a-dream-til-its-not/

Brand: Collarts
Head of Marketing: Jesse Howes
Marketing Manager: Jason Hawking
Content & Social Media Manager: Jennifer Park

Agency: Gen C
Creative Director: Jack White
Creative Director: Jarrod Lowe
Client Director: Britt Lippett
Senior Producer: Steph Leddin
Account Coordinator: Isabella Susnica
Art Director / Designer: Alex Crampton

Production & Post Production: Gen C
Director: Prad Sen
Senior Producer: Steph Leddin
DOP: Ed Golder
1st AD: James Miles
Photographer: Rubin Utama
1st AC: Kevin Campbell
VFX Supervision: Tom Hayes / Tom Mannion
Gaffer: Tom Savige
Best Boy: Michael Hales
Art Director / Wardrobe: Imo Walsh
Art Assist: Shanahbelle Mcdonald
HMU: Marion Lee
Runner: Max Speer
Offline & Online Editor: Tom Mannion
VFX: Tom Mannion
Designer: Alex Crampton
Music Composition / Sound Design: Terry Mann

Media: Match & Wood
Ryan Hancock
Tiffany Doan
Lyndelle O’Keefe