Coles says life doesn’t have to get in the way of a shop in new campaign via Smith St
Life doesn’t have to get in the way of a shop. That’s the message of Coles Group specialised marketing agency Smith St, promoting Coles Online’s Rapid Home Delivery and Rapid Click & Collect.
The films point to life moments in which Rapid Home Delivery and Rapid Click & Collect would make a big difference: a mum stuck in her child’s recorder performance, a dog mum stuck under the furry friend sprawled across her lap.
Rapid Delivery gives customers access to home delivery in as little as 90 minutes,1 while Rapid Click & Collect lets Aussies pick up groceries in as little as 60 minutes across 467 stores nationwide for the first time ever.
With staples like bread and milk, or last-minute dinner ingredients like a hot chicken and fresh vegetables, high on the priority list for online shoppers, Coles has been busy finding ways to give time-poor shoppers the convenience they crave.
Says Bianca Mundy, head of brand and media, Coles: “As a business, we’ve put a real emphasis on connecting with our customers through convenience. A significant part of this has been a strong focus on tightening turnaround times for our online offering.
“This campaign is a fun solution to a serious business focus for us.”
Says Chris Taylor, senior creative, Smith St: “Each film centres around everyday moments that have been given a bit of inescapable urgency for comedic relevance. Teaching a group of kids how to play Hot Cross Buns so they were good enough to play it, but not that good, was a real highlight.”
Client: Coles
Kate Bailey – General Manager Brand, Digital & Media
Bianca Mundy – Head of Brand & Media
Matthew Tovey – Senior Marketing Manager – Coles Online
Trent Norkus - Product Marketing Manager – Coles Online
Agency: Smith St
Head of Planning – Matt Pearce
Experience Strategy Director – Rebecca de Hennin
Engagement Lead – Jennifer Baker
Engagement Director – Jessica Fletcher
Engagement Manager – Oliver Corcoran
Executive Creative Director – Psembi Kinstan
Creative Director – Jessica Harold
Creative Director – Cameron Trollope
Senior Copywriter – Chris Taylor
Senior Art Director – Ben Grant
Head of Production – Sonia McLaverty
Production – FINCH
Digital Design Director – Petar Zivkovic
Digital Designer – Jamie Ryan
Digital Delivery Director – Kenny Woo
14 Comments
ALDI knock-offs without the charm
Agreed – so unoriginal and copying everyone else in that space
Complete rip off of the Woolies ads released earlier this year
Have to say this is a lot better than the basket-case work they used to trot out.
Would take a lot to get this client to do some decent work. Impressed with Smith St already. Hopefully this is just the beginning.
So Smith St is just DDB?
Is Smith St really DDB?
Should be entertaining and memorable.
Sadly an opportunity lost.
Is a name given to the people from DDB on the Coles account.
And down we go
waaaaaaay down the list.
Where’s Ted when they need him?
This was made by my Adschool teacher and I think it’s really nice!
Snooze. Haven’t seen a single hit at DDB yet. Or McCann for that matter.