Coles MasterCard launched with new all-singing ‘Instant Reward’ TVC via Big Red, Melbourne
March 12 2012, 1:55 pm | | 41 Comments
Coles has introduced its new Coles MasterCard with a new ‘Instant Reward’ commercial via Big Red, Melbourne featuring a Ted Horton adpation of the 70s disco hit ‘Instant Replay’.
The card promises that customers can earn points every day they shop with their Coles MasterCard.
41 Comments
What a fun little ditty. I came in to the loungeroom as I heard the kids all singing and jumping around, imagine my surprise when it was an ad they were loving- this one. Mind you I shouldn’t be surprised when this brand is continuing to make such family friendly fresh advertising.
As someone who doesn’t work inteh industry I’d just like to tip my hat to the marketing team for their work, and whatever they are getting payed needs to be double, because I’m sure the ROI is!
AWESOME. Love it.
Nice one guys, Keep it up! Kev
Masterful.
Big Red will be out of the purple shade of creativity very soon and into the Big Red.
Ted’s work just keeps on getting better and better.
The concepts, the performances, the executions are award winning. The quality of shots and the editing definitely craft award winners this year! Gold all around.
Is he using Spielberg’s people? He must.
Step aside Kony, shit just got real.
Ad of the year. Brilliant.
Superb work. The slow-motion close-up of the card as it approaches creates a teriffic tension in the nether regions. As for the music track, a choral masterstroke. With the added drama of confetti showering the delrious shoppers below. Well done Big Ted!
An award winning masterstroke. You’ve out-done yourself again!
There’s a time when you you wonder if all the ideas have been done and whether we will see any game changers.
Well, ladies and gentlemen we have a game changer here. Truly masterful work and some of the performances (all though with a knock out script and production) are just mesmersing.
Job please Big Red!
I was getting nervous for a bit that there wasn’t going to be a song on this one…
Then, BOOM!
Coles does it again and gets me singing along.
Genius.
My all-time favourite track from my all-time favourite supermarket.
Good on ya’s, Coles.
It’s Majestic.
Earlier this morning I was feeling low. Life was grey. I was looking at the razor blades. Then I saw this ad and I’m walking down the street singing ‘instant something something’. The sun is shining and the birds are singing (instant thingy thingy). Thank you Coles.
…anyone else notice something a little off with these comments?
I cried. A True masterpiece. 5 stars.
Best spot since that Normie Rowe cracker.
shoe in for ad of the year
B’s got a point. As I was reading through the comments, I forgot I was on CampaignBrief. Looks like the guys have also got a great grasp on social media monitoring too.
“As someone who doesn’t work inteh industry I’d just like to tip my hat to the marketing team for their work, and whatever they are getting payed needs to be double, because I’m sure the ROI is!”
1) great suck-up to client
2) for outsiders like shopping mums with prams, ROI is the guy who does their hair…
Dear ‘B’,
No.
What a piece of coles. I’ll never shop there again.
Most of the comments are sarcasm . The BR postings are obvious. The rest just sillyness. What else can one say. More slag is not going to achieve an idea for future spots or any use of craft or care in the execution.
So as they say, just have a little bit of fun with it. Anyone who takes the above comments for real would have to work at BR or Coles .
Spend your bonusses on a holiday on your way back from the south of France.
You deserve it guys.
Big Red’s sock puppets are about as effective as Big Red’s ads. Is Ted finishing a sometimes brilliant and illustrious career with the biggest multimillion dollar prank of all time? An adland Joaquin Phoenix? Laughing and I mean really LAUGHING all the way to the bank? I heard that he got the idea to get into advertising while waiting on tables at Donlevys and thought “Christ I’m smarter than any of these wankers. This is a fucking joke.” Is this the ultimate proof?
I love it when everyone is having some fun but some morons spoil it by ‘notice anything about the comments’ and ‘BR postings are obvious’. FFS, just STFU and let people muck around you thick muppets.
He’ s actually singing and tap dancing all the way to the bank after he’s pranced into Coles and done an ockerised version of Tom Waits Pay Me
So Coles advertising agency has developed Gonorrhoea and want’s to sing about it, thinking it would make big news.
It does. Just not in the right way.
That’s more than viral. That’s piss rash.
Love it, its a visual & aural orgasm
@Oh No!: Hahahaha! Yep – Safeway it is.
This ad makes me want to cry, and not in a good way. Why is it an award winner?! What am I missing here? Ah, right – it’s a Ted Horton adpation of the 70s disco hit ‘Instant Replay’. Great idea. Well done, Big Red.
Well, no use making any more ads this award season.
Terrible advert, annoying and not very imaginative.
Instant Rewards for everyone who worked on this idea.
I don’t wear a cap, but if I did I’d doff to you, Sir.
This is why Coles is a world leader amongst supermarket brands. Great emotion, brilliant strategy and a product that will change people’s lives for the better to back it all up.
A conflagration of creativity, Red – I tip my hard hat to you, man.
This thread of comments shows why the comments section on this blog (and thus the blog?) are redundant.
If it’s so terrible Ceej, then why am i singing along to it with?!! Joke’s on you. See you at the Palais!!
Why do the lyrics say “Eastern Free World, Coles Master Card”.
Is it a political statement about Tibet?
Ted you’ve inspired us. We’re reworking Go-Go’s We Got The Beet
Um woolworths, I’m already doing the Go-Gos for Vic Roads
“hey hey hey, our roads are sealed”
I’ve seriously been considering leaving the industry because the strong, creative pulse that used to beat through every boardroom and creative department of every agency in this country has slowed to near infarction levels.
And then I saw this ad.
It’s no exaggeration to say I felt my eyes begin to fill as I watched. And I’m not saying one ad can stop the tide of mediocrity. But it has given this writer a lot of hope. A lot of hope. And I’ve now resolved to stay the course. For now. Big Ted, I salute you.
Laughing all the way to the bank, via Duttons!
serious?
If you’ve got nothing to say, sing it.