Coles makes it easier to entertain this Christmas in new campaign via DDB Group Melbourne
Coles has launched its Christmas campaign via DDB Group Melbourne, which celebrates that there’s nothing quite like an Australian Christmas, stretching on-and-on through entertaining season, into the summer and finally, Christmas Day itself.
The new brand campaign highlights that Coles is here to make entertaining easy, whether Aussies are celebrating big or small, meeting at home or even on holiday at the beach.
In a recent survey of almost 10,000 Coles customers, more Aussies are looking forward to being together this year than the same time last year and half of those surveyed are excited about sharing a special meal. The new campaign highlights that Australians won’t need to compromise on the quality and variety of their Christmas celebrations with friends and family.
Coles will deliver quality food and drink solutions to make entertaining easy this festive season, while helping household budgets go further.
In addition to dropping and locking the prices on products Aussies love until 31st of January 2023, from today Coles and Flybuys have introduced Member Pricing. Flybuys Member Pricing provides even more value to Flybuys members, providing access to exciting member only prices at Coles on a great range of products in Coles supermarkets and online. Customers can unlock this exclusive member pricing on selected products until 29 November just by scanning their Flybuys card.
In addition, Coles’ free Schott Zwiesel quality glassware campaign continues through Christmas, where Flybuys members can collect and redeem glassware credits on their shop at Coles supermarkets and Liquorland.
This festive season, Coles has an exciting range of products to suit every occasion – ranging from easy entertaining solutions to Christmas Day centrepieces.
Coles CANSTAR Blue Awarded Christmas ham range and responsibly sourced prawns are all available at a great price, with the Coles Beechwood Half Leg and Full Leg Ham to be the same price as last year. There’s an innovative range of Own Brand products, including returning customer favourites like our boneless crackling ham and new products like the luxurious Coles Finest Black Forest Bombe pudding.
As Coles continues its ambition towards Zero Waste, there’s an exciting range of sustainable options for customers this year. Coles has ensured all Coles Brand Christmas products have Australian Recycling Label (ARL) packaging to help customers dispose of packaging correctly. This Christmas Coles’ 100% plastic-free festive crackers return, alongside a range of FSC-certified bows and wrapping paper. Plus, a new range of Christmas Tree Ornaments are available at Coles. This exciting range was developed in partnership with Cooee Brands, made in Australia from PEFC-certified pinewood and packed with the help of local not-for-profit Yumaro, who provide services for people with a disability.
With growth continuing on online shopping, Coles has focussed on anytime, anywhere, anyhow shopping to help customers do it all this festive season, whether at home or on holiday. The shoppable Coles app now includes new functionality for separate shopping lists so customers can plan ahead and see their savings – whether customers are keeping track of the weekly shop or planning for special events.
Launching today, Coles Christmas advertising campaign brings this range of products and services to life with new TV, digital, press and out-of-home advertising.
General manager of brand, digital and design, Sam McLeod said this campaign is a celebration of what makes the Christmas season in Australia truly special: “Everyone is coming together around a table and connecting over great food. In an environment where many household budgets are tightening, Coles has been working for more than a year to make sure our customers can celebrate Christmas with incredible value and a great range of easy entertaining solutions. It felt right for Coles to bring the country together with Australia’s biggest ever Christmas table.”
Group CD DDB, James Cowie said the campaign highlights that people want to celebrate more than ever this year at a time when a lot of people are doing it tough: “Celebrating at a wonderful table with your closest family, friends and loved ones with great food and drinks and sharing a laugh and a story is something that people want to enjoy. This campaign is designed to shine a light on the joy of the festive season and the inviting spirit of Australians.”
The hero film is supported by a wider campaign focusing on the quality and price of key Christmas food items like award-winning Christmas hams, responsibly sourced seafood and sustainable gift ranges, showing that Coles provides exceptional value food and gift solutions for the whole season.
Agency: DDB Group Melbourne
Production Company: Airbag
Post: ARC EDIT and Fin Design
Sound: Bang Bang
Music: Level Two
Coles:
Chief Executive – Commercial and Express: Leah Weckert
General Manager – Brand, Digital & Design: Samantha McLeod
General Manager – Media & Sponsorship: Kate Bailey
Head of Brand, Content & Design: Bianca Mundy
Head of Group Marketing & Insights: Geoff Turner
Media Manager: Caitlyn Shiel
Senior Marketing Manager: John Blaskett
Marketing Manager: Tanya Beaumont
Social Media Manager: Bridie McKenna Parry
National Media and Communications Manager: Martine Alpins
47 Comments
Down down, craft standards are down
Who directed this?
Take a wild stab given the information at hand and you’re probably correct.
Between this and Big W it’s not a very merry Xmas. Both feel cheap and poorly done.
In what amazing alternate universe were coles and big w ads ever good?
Can we get some more red tones please? Then boom- roll out ol Curtis – snap to super .
That’s client you’re dissing?
Thought was really cool, the endless christmas lunch table is a really cool visual.
Best Coles thing I’ve seen in a looooong time.
This is a big, tough client – and this is a really nice solution. Good job folks.
This is good.
Director: Ariel Martin
Credit where credit is due (imo) – this is a big step in a better direction for a behemoth of a client. So – I’m going to conservatively say, well done DDB.
Psssssssssssssssembi.
Ariel Martin @Airbag
Directors and production companies do enjoy withholding credits from projects when directors skip to another production company and drop projects halfway through post production. Directors also particularly enjoy withholding credits when the million dollar production budget doesn’t quite ad up on the screen.
Bargain aisle of concepts approved.
I thought the never ending table concept was good. Seen way worse concepts praised on this blog.
Because it’s perfect to be chopped up into retail donuts for their price offers.Nothing else.Thats how it works peoples.
better than any coles work made since 1982. slow progress ddb but progress nonetheless.
It’s a locally long worn path/table this visual.from TAC, to Kantong to numerous other Xmas ads.
Better than anything else DDB has made for Coles. So definitely a step up.
Agree with Down Down.
Similarly a well worn path on the choice of music.
Embarrassing that nobody at DDB was sufficiently knowledgeable of the category to know that this track was used by competitor Woolies as recently as three years ago.
Honestly this does the job. And its a lovely, fresh VO too, instead of the over hyped lolly voices we’re usually bombarded with.
Client’s fingerprints are all over it. And still, this is miles better than where they’ve been.
Yes, consumers will remember this track from 3 years ago and DIRECTLY attribute it to Woolworths. Unlikely.
I don’t think that’s thec point he/she/ they are making.It’s not about attribution ,it’s just a little lazy to follow your fiercest rival in such a cut throat category.If you have worked in this food retail zone you will know that internally neither marketer wants to be seen internally ,or by their competitor,as second at ANYTHING.
easy to see the DDB social team here in the comments. Clunky idea, bland V/O and my goodness that beach scene is horribly done. Inoffensive and totally unsurprising wallpaper
no wonder DDB didn’t attach any names to this.
Is a common occurrence in today’s market.
So lazy to continue to blame the client for mediocre work. It’s not like this is a new client for DDB Melbourne. Or the first Xmas Ad for that matter.
Not bad. But not great. That my friends, is the problem. Just another drop in sameness sea.
Why is her dress the wrong shade of red? Red. #e72024
Considering the client, this is a step in the right direction.
A fresh VO? Why is it even necessary when all it does is call out what we’re seeing ‘Big or small. At home or on the beach.’
Consumers aren’t idiots. Clients perhaps.
Until Curtis 🙁
We’ve all seen the old ‘Christmas in the street’ / block party idea. But, on a positive note, well done on getting that many people cast into an ad. That would have cost a fortune. Not everything has to be brilliant to be liked. Just look at Coles’ fresh ‘food’. If you’re lucky you only throw half of it out when you get home and realise it’s rancid. But they’re still in business.
A good track and a good ending and this could’ve been a good ad.
Definitely nowhere near the craft level or direction of even the recent Coles sustainability spot, so no it’s not ‘the best Coles work in ages’. Poor form from start to finish here.
“Value the Australian way” sounds like it was written by an accountant. Nobody will connect with that on an emotional level. Objectively this is emotionless, bland wallpaper work. A long table with a bunch of well-to-do people tucking into a turkey, couldn’t think of anything less appealing to watch. Bring back creativity into Australian advertising.
What even is ‘Value the Australian way’? It makes zero sense. Just the client trying to shoe-horn the word ‘Australia’ in there for want of any insight.
wow sounds like you’re pretty jaded no one liked your sustainability spot.
Tough crowd.
Fortunately they cater for mum-n-dad GP and not industry pros.
Loved it, especially the music.
Guess ignorance is a blissful blessing eh?
Who is the main actress? She is very familiar.
Who is the lady in red going along the miles of tables looking for her Xmas dinner?
One again who’s the lady in red?
I’m about to click on ‘POST COMMENT’ if another one comes up excuse me being rude but I’m switching the computer off…Good night.
Nice ad. Ok so I’ll be the 3rd person to ask who is the young lady in red ? Father of two eligible bachelor sons asking, here !
Love the ad and concept behind it, nice to see a young refreshing lead that isn’t over the top. Just natural in looks and presentation, do we know who she is? Certainly not Ariel Martin as mentioned.
As far as Curtis, that ruined it for me