COLENSO FOLDS FOR VODAFONE
July 10 2008, 6:42 am | | 60 Comments
When you’re with Vodafone you can do more with your mobile than withanyone else. The spot, on air on both sides of the Tasman, was created by Colenso BBDO Auckland and directed by PatrickHughes via @radical.media.
Executive Creative Director: Nick Worthington
Creatives: Sarah Longworth and Mick Stalker
Agency Producer: Jen Storey
Director: Patrick Hughes
Production Company: @radical.media
60 Comments
World class. Best telco spot since ‘Rabbit’. Puts what STW do for Vodafone to shame. Hopefully this secures the account for Clemenger in Australia in the upcoming pitch.
Really really well done!!!!
Great Spot peeps well done.
What has this guy been in recently? It’s killing me!
Love it. Well done.
Class – Worthington, Stalker and Longworth (and Patrick Hughes and @radical), you’ve proved once again that great work (as was also the case with Schweppes) is possible by down under agencies on big international brands.
Brilliant ad. Catchy tune. Well done guys!
Thought it was from London…well done
I love this ad, but I love the song more. Anyone know what it is?
6:56, what drugs are you on? Comparing Colenso with Clems Sydney?
If ever there was a need to use a sexy sister / ugly sister analogy, it would be here.
Best ad I have seen in a long time in Australia. Nevertheless can’t help thinking there are some similarities to the Unwired work of the 3DM’s.
Solid ad. But world class? Nice promo guys.
Nothing special to warrant comments of brilliance.
Another great one from Patrick. Idea has been done, but exceptional execution!
This is advertising at its best.
C’mon kids: where is this guy from, where is the song from? Answers now!
The song is called ‘the way it is’ by Charlie Parr.
i always think it an ebay ad. it’s plain and clear on the laptop before he folds it up.
mistake?
OK
First 15 comments from agency. It’s so obvious guys.
who did the post?
10.12am completely wrong. I have nothing to do with ad agencies, merely a casual observer of the extremely mediocre standard of advertising being produced in this country.
Whooooa, what the fark is going on with the comments? Could all the BBDO people shut up now please.
It’s nicely executed, but the idea is pretty old. Again, well done, but groundbreaking it ain’t. As for awards, I think not. Maybe for production, but not for anything else.
OK ….so heres a question for all you tubers… what band did this first?
He was in the Schweppes short film and the track is called the way it is by Charlie Parr.
Hey 10.12am, who cares if it is from their agency. They are proud of their work. Good on them.
I’m 8:58 and I’m definitely not from the agency.
Thanks 12:19 – I knew I’d seen him somewhere. Ta.
10.48… who do you reckon?
animal Logic!
Does anyone have his name and phone number?
Not brilliant. But certainly solid to good.
Well done.
You are welcome 12.19 – The people at Colenso were helpful enogh to give me the information.
similar ad for Motorola…
http://www.youtube.com/watch?v=ZsRxJaa4ZpM
Seriously, he’s really hot. Do you have his number?
It’s just like the motorola ad when they launched the razor only not quite as good.
Love the guy, love the location, love the track probably won’t love the phone
How can it be good if Motorola has already done it?
Definately stands out from the crap on the box.
yup, it is the same as the motorola. but that doesn’t really bother me.
the global reach of the internets makes it near impossible to do something that doesn’t look like something else.
but unfortunately the styling is so middle class. quite tired.
for a nice reference of folding things:
beck’s video for “girl”|
http://www.boardsmag.com/screeningroom/musicvideos/1772/
6:36
The Internet has made ‘originality’ much easier in the sense that the universe of influences and references available is now massive.
What we have here is a clear similarity of technique. The problem is that it is within the same category.
That’s always embarrassing.
Surely, the client or agency must have seen this ad in the course of keeping abreast of their category.
It is now a nicely crafted ad that is, unfortunately, derivative and, therefore, compromised from a creative point of view.
The same thing happened to me a while back when I pitched an idea for a car where all the parts acted like giant dominos.
Luckily, the client pointed out it had been recently done by Honda, and done exceedingly well.
hey 6:36 who do you think buys phones? The middle class just like you.
I wasn’t going to bother posting this, but I adored this spot the first time I saw it and every time I see it since. From the initial fold of just “poster? and the build of more ambitious folds to the finale ‘girlfriend wrap’ walking down the street and she blows him the kiss from the phone. With the music and whole clip-it just reeks of originality and “feelgood?. (I never saw the Motorola one). This Vodafone clip is just so well concepted, cast, shot and posted. In this category which increasingly suffers from shit ‘broadband carrier caps’ and service “in? the phone, the consumer needed something this good. It makes me smile now every time I see the Vodafone logo and they, Colenso BBDO and @radical just must be congratulated. I bet Patrick Hughes must have a mother of a reel!
This is ten times more human than the Motorola ad and therefore a lot cooler. Strategically it’s a little strange that they landed on something so similar but it’s not like they did it on purpose. I really like this ad. So will the consumer. That’s what we do for a living. So, well done.
Same thing happened to me when I presented an ad to insurance company with an annoying bitch trying to get a guy called Rodd to propose to her with his savings.
Then again, I’m a twat.
It kills the plastic salad idea.
7:36AM
Funny, I pitched the same idea.
I liked it until he folds up the girl.
Taking maps and laptops and Tv with you I buy, they are all objects that do things.
I know it’s the twist, but I feel like there might’ve been a better way to do it than for him to just fold up his sleeping partner like a doona. I can see why they made her sleeping because what would be her expression if she was awake?
You’re all wrong. Nice film-making, but the idea is generic.
Exactly the same as Motorola.
Next.
Yeah, I’m with you 9.44 – folding up the girl? A bit hokey. A lot gross. Rest of the ad, great.
Great ad – but instead of folding the girl, he should deflate her.
Similar to the Kelloggs ad from JWT
I’m sick of this technique. It’s been done too much. No impact. Dull.
I really related to this ad. It reminded me of me. Except in the mornings I fold up my huge inflated ego into pocket and go to work.
Reading this blog – the articles and the comments, I realise we are all a bunch of bell-ends. posting our work and going “look at me! look at me!” and hoping against hope that everyone else will go “you’re the best!” but they never do. because they just go, “me better than you”.
I’m guessing this means Clems think they’ve got the Vodafone account in the bag.. you can see the pitch document now.. I’ll bet $50 it features the phrase “trans-tasman efficiencies”.. blah
The song is actually ‘1922’ by Charlie Parr
The same thing happened to me a while back when I pitched an idea for a car where all the parts acted like giant dominos.
Luckily, the client pointed out it had been recently done by Honda, and done exceedingly well.
July 10, 2008 7:23 PM
Lucky for you that your client had seen Honda Cog and you hadn’t?
Bad luck for you mate. Start looking at some ads.
Great execution, BUT IT’S BEEN DONE! Done before. Already seen it. Bloody awesome execution, but ultimately a copy, and never award winning.
Can’t argue with the execution,but certainly can with the idea. Done before as has been pointed out by several more astute contributors to the blog. No cigar.
Sleeping partner… I thought she was dead…. she doesn’t move a muscle….
Shame, shame. Fold up that script and chuck it in the bin!!!!!
Where has Creative Direction and pride in being original gone???
“Patrick Hughes must have a Monster Reel by now?”
VodaFone:
http://www.youtube.com/user/VodafoneFold
Cadbury OLD GOLD:
http://www.youtube.com/watch?v=r7gY2yRpkqU
Honda CRV:
http://www.youtube.com/watch?v=3zOdnck3CJo
BMW SAUBER Germany:
http://www.youtube.com/watch?v=xNuGgIp6H4M
XBOX 360 Deer Hunting Singapore:
http://www.youtube.com/watch?v=StOJr2k5Y-U
FORD UTE Utopia:
http://www.youtube.com/watch?v=YZWh5R-vHMk