Colenso BBDO named Cannes Lions Pacific Agency of the Decade; Clemenger BBDO Melbourne named #2; Leo Burnett Sydney #3
Cannes Lions Festival of Creativity has named Colenso BBDO as the Pacific Agency of the Decade. Clemenger BBDO Melbourne was ranked #2 and Leo Burnett Sydney ranked #3.
The announcement was made during Cannes Lions Live where the New Zealand creative agency virtually collected the accolade, complemented by an acceptance showreel. Over the ten years, Colenso has been awarded a grand total of 99 lions (1 x Grand Prix, 1 x Titanium, 29 x Gold, 31 x Silver, 37 x Bronze) across 58 campaigns for 30 brands.
Some of the standout work from this period includes The Pedigree Child Replacement Programme (the most awarded campaign in Colenso history), DB Export Brewtroleum (the second most awarded campaign at Cannes from NZ), and the much-loved global platform Pedigree SelfieSTIX.
The agency celebrated its 50th anniversary in 2019 and Scott Coldham, who joined Colenso in 2006 and has been managing director for the past five years, expressed his delight in winning this prestigious title, and its significance: “It is a career highlight. Looking back over the last ten year’s work, the people involved, the brands we’ve had the privilege of representing and the audacity of some of our work is a wonderful reminder of how special this agency is, and how lucky I am to be a part of it.”
Says Levi Slavin, who returned to Colenso in 2017 as chief creative officer: “Colenso has an incredible history of extraordinary creative work. It’s something we all feel every time we set foot in the building, so it’s wonderful to have that history formally recognized.”
6 Comments
Is there a link to see the list?
Well deserved Colenso.
Imagine where Clemenger Melbourne would have been if they didn’t blow up 3 years ago?
If agencies spent a fraction of the time they do on award submissions on the actual work, our whole industry would benefit.
Half that work, the humans never saw unfortunately.
We shall assume your agency didn’t make the list.
I actually agree with Horseshit to an extent. Rather than play the tired old ego card about who’s got more bling, surely it doesn’t hurt engage with what’s happening to the industry. How many of the agencies mentioned above, are in better shape as a business than they were a decade ago? We are still comparing to one another in relative terms while the industry as a whole struggles.
The whole point of an award economy is to keep a healthy industry healthy. But one has to question the effectiveness of awards when agencies struggle to keep the doors open, and can’t retain top talent. Sure a piece of inside industry recognition is nice but it’s not making the industry a more attractive industry to work in.
I’d rather we all do better and benefit together than have one person left standing on top of a tiny little pile of worthless unprecious metal.