Colenso BBDO creative chairman Nick Worthington interviews ad legend Sir John Hegarty at Love This Speaker series event
February 5 2020, 11:51 am | | 2 Comments
A chat with a man who has created some of the world’s most meaningful brands. Sir John Hegarty was interviewed by Nick Worthington, creative chairman at Colenso BBDO, at this Love This Speaker series event in Auckland, New Zealand.
With nearly a century of advertising experience between them, the two went into great detail on how they built brands like Phileas Fogg, Haagen Dazs, Audi, Levi’s and Camden Town Brewery – discussed how to build and scale a company whilst preserving your creative culture – and why having a point of view on the world in advertising (and beyond) is essential.
2 Comments
Glorious.
43:00 Great bit about cynical advertisers telling their audience they’re saving the world. ‘Get your house in order before you tell us what to do.’