Coke Zero launches latest ‘It’s not your fault’ spot in ‘Enjoy Everything’ campaign via Droga5 NYC
Coke Zero, via majority Aussie-owned agency Droga5, New York, has launched a new spot titled “It’s not your fault”, which was directed by Randy Krallman via Smuggler.
“Enjoy Everything” is the end line.
Agency: Droga5 New York
Creative Chairman: David Droga
Executive Creative Directors: Ted Royer and Nik Studzinski
Creative Director: Tim Gordon
Creative Director: Amanda Clelland
Copywriter: Chris Colliton
Art Director Kevin Weir
Head of Integrated Production: Sally-Ann Dale
Agency Producer: Sam Kilbreth
Group Brand Strategy Director: Tom Naughton
Brand Strategist: Will Davie
Head of Integrated Marketing Communications: Pio Schunker
Group Director, Integrated Marketing Content: Kevin Keith
Group Director: Rafael Acevedo
Producer, Integrated Marketing Content: Jill Auerbach
Director: Randy Krallman
DoP: Ulrik Boel Bentzen
Production Company: Smuggler
Partner/Executive Producers: Brian Carmody and Patrick Milling Smith
Producer: Paula Cohen
Editorial Company: Mackenzie Cutler
Editor: Ian Mackenzie
Assistant Editor: Nick Divers
Executive Producer: Sasha Hirschfeld
Post Production: The Mill – New York
Head of Production: Sean Costelloe
Producer: Rachel Stones
Producer: Orlaith Finucane
Flame: Daniel Morris
Color Grade: Fergus McCall
Music: Q Department
Sound: Sonic Union
Mixer: Robert McIver
7 Comments
This is a serious question.
And is not infused with the customary cynical rhetoric.
How does an agency consistently produce such good work?
Establish your agency ethos from day one: we are here to do great work.
Operate in a region/city that is big enough to support an agency that only wants to do great work (ie, not Australia – in this market, you have to take on retail and boring FMCG clients to keep the doors open)
Do something great almost immediately.
Attract clients who want the kind of work you just did.
Hire driven people and ask much of them.
Don’t ever PR the substandard work.
Sit on your arse all day drinking Diet Coke?
ARCHER!
Get your ass back to the office before I team you up with Finkis.
11:49, you are bang on.
nonsense. and I’m a gamer.
This is great work?