Coke + Amazon Alexa deliver personalised cokes to Aussies’ doors in new promo via Ogilvy + VERSA
Coca-Cola Australia has partnered with Amazon to give up to 2000 Australians the opportunity to receive a free personalised Coke with their name on it delivered to their doorstep as part of a new promotion and campaign via Ogilvy and VERSA.
From today, Australians can redeem a free bottle of Coke by using the Coke Skill on any Alexa-enabled device.
Running until February 4, customers can initiate the offer simply by saying, “Alexa, let’s Share A Coke.” Once this voice conversation is activated a text message will be sent to their nominated mobile number, which directs users to the Share a Coke website.
The ‘Share A Coke with Alexa’ promotion will be supported by a series of different creative executions to run across Australia’s digital out-of-home from today, along with social media and digital advertising.
Says Lucie Austin, marketing director of Coca-Cola South Pacific: “Voice-assisted lifestyles are becoming increasingly popular among consumers so, at Coca-Cola, we are super excited to work with Amazon and build on the success of one of our most iconic campaigns, Share A Coke. This campaign enables customers to Share A Coke in a fun, new and innovative way via Alexa.”
Says Kate Burleigh, country manager ANZ, Alexa Skills: “Coca-Cola continues to innovate with their Share A Coke campaign and has now taken it to the next level by allowing customers to share a Coke using Alexa. We are always looking for new ways to delight our customers and I expect they will really love the opportunity to get a free personalized Coke with their name on it, just by asking Alexa.”
The latest experience follows the brand’s recent announcement of its most diverse and inclusive Share A Coke campaign yet, which saw Australians given the opportunity to put their name on a Coke bottle through an e-commerce store and experiential activation in all major cities across the nation.
The ‘Share A Coke with Alexa’ promotion will be available from 29 January 2020 until 4 February 2020. To be redeemed by February 2020 to end of promotion period. Please see full terms and conditions here https://shareacoke.coca-cola.com.au/terms-and-conditions.
To learn more, please visit shareacoke.coca-cola.com.au.
Voice Experience Development: VERSA
Creative: Ogilvy
Media: UM
Social Media: One Green Bean
5 Comments
“…simply by saying, “Alexa, let’s Share A Coke.” Once this voice conversation is activated a text message will be sent to their nominated mobile number, which directs users to the Share a Coke website.”
So you start with Alexa, get a text, then redirected to a website? That’s innovative!
Alexa….I’d love a luke -warm coke delivered by Aussie post next week please?
I think that’d be a problem if the purpose was developing another sales channel.
What is the purpose of this Alexa partnership?
You’re taking something that is meant to make life easier, and adding several layers of complication.
I was about to post something abut this being the end of the world for privacy, until I realised it was just a rather lame way of delivering a coupon.