Cody Simpson fronts Bonds Organic’s new ‘We Gots You’ campaign via The ARC Factory

Merging comfort, sustainability and style, Bonds has launched its first Organics underwear range for men and women accompanied by a new campaign via The ARC Factory.

 

Made with full traceability and manufacturing transparency, Bonds Organics keeps you comfy and your mind at rest, knowing the range is taking steps towards a better future for everyone.

The new ‘We Gots You’ campaign is fronted by Australian musician, writer and sustainability advocate Cody Simpson and fashion muse Paloma Elsesser, championing a generation of eco- conscious millennials, who define themselves in an organic way.

Bonds Organics sees icons made modern, using GOTS certified organic cotton, the range includes a wide range of timeless silhouettes in earthy tones including trunks and briefs for men, and bikini briefs, gee and hi-hi styles for women, as well as soft, comfortable triangle bralettes and scoop back crops, to suit every body and style.

Says Kelly McBride, head of marketing, Bonds: “Prioritising sustainability, Bonds Organics is our newest range of iconic basics. It’s Bonds’ first GOTS certified organic cotton range, making our product kinder to the planet, our people and the wearer.”

Bonds environmental goals for 2020 include using less water and energy, increasing use of more sustainable raw materials, and continuing to support Aussie farmers with Home Grown Aussie cotton basics. Last year, Bonds launched Re-Loved Sweats giving new life to cotton fabric offcuts that would otherwise have been destined for landfill, and Re-Loved Swim made from recycled PET bottles. Waving goodbye to old habits like plastic bags and hangers in their online orders – Bonds is making things better for its products, the planet, our community and the people in them.

Further minimalising Bonds’ impact on the environment, the company has partnered with oOh! Media to make use of a special 100% recyclable eco-paper made from real pulp in the ‘We Gots You’ campaign’s street furniture formats.

Says David Scribner, chief customer officer, oOh!: “Just as Bonds is paving the way in sustainable fashion, we and our printing subsidiary, Cactus Imaging, continue to look for more green technologies and eco-friendly print production options to minimise our environmental footprint. We are proud to be supporting their efforts by bringing eco-paper to this campaign.”

The Bonds Organics range is available in-store and online at www.bonds.com.au from 1 March.

Bonds Marketing Manager: Kedda Ghazarian
Agency: The ARC Factory
Art Director: Peter Metzner
Account Manager: Crimson Dunstan
PR Director: Rose Pengelly

Photographer: Nick Leary
Hair: Lauren Palmer-Smith
Makeup: Jo Strettell
Grooming: Florido Basallo
Stylist: Gadir Rajab
Talent: Cody Simpson, Paloma Elsesser, Ruby Campbell, Jolina Pollex
Video: James J. Robinson