Coca-Cola thanks Australians for recycling in new television campaign via Ogilvy, Sydney
Coca-Cola Australia has today launched a major marketing campaign via Ogilvy Sydney, to thank Australians for recycling. It follows the announcement earlier this year that 7 out of 10 of Coca-Cola’s range of drink bottles in Australia will be 100% recycled plastic by the end of 2019.
The comprehensive campaign will be led by a new TV commercial premiering this Sunday. It aims to build awareness of Coca-Cola’s move to recycled plastic and its commitment to reduce waste and help solve Australia’s packaging problem.
In April the company announced its largest ever investment in recycled plastic for drink bottles. The move means that all our plastic bottles, 600ml and under, will be made from 100% recycled plastic by the end of the year. This includes all brands from Coca-Cola, Fanta and Sprite to Powerade, Pump and Mount Franklin.
The change also means that Australia will be the first country in the world where all Coca-Cola Classic bottles, 600ml and under, will be made from 100% recycled plastic on an ongoing basis.
Says Christine Black, director for sustainability, Coca-Cola Australia: “We are the largest drinks company in Australia and we have a responsibility to help solve the packaging problem.
“Coca-Cola in Australia has made a significant commitment to investing in recycled plastic but there is more to do. Australians help every time they recycle a drink bottle.
“We want to see a strong, viable recycling industry in Australia and we can play our part by encouraging Australians to recycle and then to use recycled plastic in our bottles wherever we can. By recycling as often as possible, Australians can help us to use recycled plastic in our bottles.
“When a company as large as Coca-Cola combines our marketing expertise to encourage recycling with a commitment to using recycled plastic, our plastic bottles can become bottles again and again.”
The new Coca-Cola commercial to be screened on TV, cinema and online video was produced locally and will be supported by a wider campaign featuring recycling messages on bottles and lids, out-of- home advertising and recycling activities at the Sydney Cricket Ground at three upcoming games.
The animated commercial features a lady bird on a mission to lift an empty Coke bottle into a recycling bin. She can’t do it alone and is soon helped by an army of ants. The ad ends with the message: “With a little help, we can make a big change. Our bottles are now made from 100% recycled plastic. Thanks for recycling!”
Coca-Cola Australia’s and Coca-Cola Amatil’s commitments to encouraging recycling and using recycled plastic are part of The Coca-Cola Company’s global goal of reducing waste and by 2030 collecting and recycling as many cans and bottles as it sells.
To learn more about this announcement and Coca-Cola’s sustainable packaging goals and initiatives, visit www.coca-colacompany.com/au/sustainability
Ogilvy: Creative
Buck: Production
UM: Media
One Green Bean: Social media
Maverick: Experiential
Stills
Production Company: FLIPP
Photographer: Stuart Miller
Producer: Clinton Bell
18 Comments
For lobbying against Coke’s efforts to block recycling.
https://www.greenpeace.org.au/blog/lets-stop-coke-from-trashing-a-recycling-scheme-that-works/
another boring over-licensed music track…doesn’t even fit. bizarre.
Nothing remotely interesting here, Coke.
Appalling they are only now 100% recyclable in 2019.
Sorry, this cute spot doesn’t make up for 100 years of global pollution
I think you misunderstand. The bottles have been recyclable for ages. They’re saying the bottles are recyclable, but now also made from 100% recycled plastic.
For childhood obesity, rotting teeth, and lobbying the government to thawt a sugar tax.
Not to mention type 2 diabetes.
I think you all work in the wrong industry if you’re going to have a problem with coke.
Maybe teaching is better suited. Or hole digging. Eco-farming, living in huts. That sort of thing. PNG is just across the pond.
Gotta love a disclaimer.
‘Plastic bottles 600ml and under’, so it would apparently exclude the millions of 1.25L, 1.5L and 2L bottles sold around Australia.
CCSP, how about you fuck off with your green grandstanding until you have actually have achieved something that doesn’t require the sneaky 8pt font on the endframe? I do admire that you’ve managed to avoid using it on the print. Congrats on convincing the lawyers this isn’t actually misleading.
@ lol – if you don’t understand this as cynical bullshit that undermines the credibility of one of the world’s greatest brands, perhaps you’re in the wrong industry.
Shut up.
Everyone knows Coca-Cola has sugar. Get over it and go for a run.
Everything leaves a footprint. Coke, beer, banks, lamb, cars. If you’re going to go all greenpeace just on coke then maybe you’re on the wrong website.
@Groucho the kids that drink it, and the adults in many cases, don’t know how harmful sugar can be. So you shut up and go for a run. Somewhere far away.
More greenwash for Aussie consumers to swallow. It beggars belief how coca cola’s marketing department have the arrogance to even try this on. Shame on the people who put their name to this kind of work. Take a moment to read a few facts about plastic recycling and consider whether a company like this is really doing enough to solve the huge problem they helped unleash….https://www.google.com.au/amp/s/www.forbes.com/sites/lauratenenbaum/2019/05/15/these-three-plastic-recycling-myths-will-blow-your-mind/amp/
—– Given there is no curb side recycling in Australia.
This is what we do. If you want to join Sea Sheppard, I’ve heard there’s spots available. Enjoy the pressure water hosing.
Would you like to try that again?
“…lobbying the government to thawt a sugar tax.”
“..join Sea Sheppard.”
Morons.
Probably a low-tier brainpower question but I’d just like to know what version/cover of “Home” that is in the ad, and if it’s a whole song or just this bit, cus it was good 🙂