Clockwork Films WA + Chapter Brand Leadership Perth create ‘Join the Filtration Nation’ TV campaign for Complete Home Filtration
Clockwork Films WA and Perth based creative agency, Chapter Brand Leadership, have created a fast-turnaround national TV campaign for #1 in category brand, Complete Home Filtration.
The whole home water filtration market is growing rapidly throughout Australia. And award-winning WA Business, Complete Home Filtration is seen as the leader in market within this highly competitive category.
Since its establishment six years ago, CHF has transformed from a modest garage startup to a thriving award-winning enterprise across Australia. Proudly headquartered in Western Australia, Complete Home Filtration continues to grow nationally.
The ‘Join the Filtration Nation’ TV campaign was created to showcase the benefits of whole-home filtered water for every family member, whilst also leaning into the power of social norming with a strong retail call-to-action.
Dean Hunt, Founding Creative Partner, said: “It’s no secret that at Chapter we believe in the power of long-term brand platforms. That said, in today’s fast-paced world, sometimes brands need to move quickly. Especially in fast-moving retail categories like whole-home water filtration. So, when Clockwork Films approached us with Director, James Chappell ready to shoot — and an eight-week on-air deadline — we jumped at the chance to show how nimble our model can be.”
Hannah Muirhead, Founding Strategy Partner, Chapter, added: “We were so impressed by Suzanne and her teams’ business success and ambition, and as a young and growing business we were honoured to be invited to help contribute to their national growth. Also, Hodgey! And puppies!”
Katie Trew, EP Clockwork Films Perth, said: “Some of the best creativity comes out of these fast, nimble productions. Dean, Hannah, Sydney and I have a special kind of shorthand now after years of making work together. The opportunity to bring Director James Chappell over to the West solidifies our ongoing strategy to team top-tier talent with WA’s best crews.”
Credits
Production: Clockwork Films WA
Director: James Chappell
Executive Producer: Katie Trew
Producer: Sydney Austen
Agency: Chapter Brand Leadership
Founding Strategy Partner: Hannah Muirhead
Founding Creative Partner: Dean Hunt