Clemenger BBDO Melbourne’s ‘Beer Chase’ spot for Carlton Draught only Australian ad to make just-released Ad Age Top 10 commercials of 2012
November 27 2012, 4:08 pm | | 2 Comments
Clemenger BBDO’s hugely popular ‘Beer Chase’ ad for Carlton Draught has been honoured as the only Australian ad in the just-released Ad Age Top 10 commercials of 2012.
The ad, part of the Made From Beer series, was the only ad generated from the Southern Hemisphere to make the list. All the other ads came from the US and Europe.
In making their choice, the editors said, “Beer advertising has a long, proud history of inspired stupidity. This year, few ads in the category were as moronic (in a good way) as this instant classic from Australia’s Carlton Draught.
2 Comments
2012 still has 6 weeks left, and I’d guess they’ve been putting this together for a while.
they’ve gone a bit early with this, haven’t they?
has no-one seen the saturn sheet metal ad?