Clemenger BBDO Melbourne + FINCH win Cannes Sustainable Development Goals Lions Grand Prix for Mars Australia / UNDP ‘The Lion’s Share Fund’
Australia is celebrating tonight after Clemenger BBDO Melbourne and FINCH snared the prized Cannes Sustainable Development Goals Lions Grand Prix for Mars Australia / UNDP ‘The Lion’s Share Fund’, conceived by director Christopher Nelius and founded by he and Robert Galluzzo.
‘The Lion’s Share Fund’, developed with design agency D.A.M, has also picked up a Silver Lion. ‘The Lion’s Share’ is a wildlife conservation initiative backed by the United Nations, to raise funds by asking advertisers to contribute 0.5 per cent of their media spend every time animal imagery is used in an advertisement.
David Droga, Founder and Creative Chairman, Droga5, and President of the jury, commented: “Animals are a fundamental part of our world, our culture, our society, and our language, even our filmmaking and marketing. In fact, images of animals appear in approximately 20% of all advertisements. Yet, despite this, animals do not always receive the support that they deserve. Until now. The money raised will be dispersed across the world to save species from extinction, preserve wildlife habitats, and look after animal welfare.
“It was a programme that was instigated and backed by a big brand, supported and put together by an incredible creative collective. They didn’t just make a good film about what they wanted to do, they actually set up a sustainable programme that has already started reaping rewards. And that, for us, is what’s important.”
Says Rob Galluzzo, founder, FINCH: “The Lion’s Share is a mechanism that leaves us with a simple choice; ‘Are you a brand that wants to continue using animal talent to generate profit without contributing to their preservation? Or, do you want to be part of the solution? Because now that The Lion’s Share exists, the world is about to ask.”
VIEW THE SUSTAINABLE DEVELOPMENT GOALS WINNERS
Rob Galluzzo, founder, FINCH with Nick Garrett, CEO, Clemenger BBDO
28 Comments
Well done Rob. I loved the idea when you first shared it way before any agency was involved.
You and the Finch crew need to be recognised firstly. Amazing effort. Hope others acknowledge all the hard work you put in and don’t steal the spotlight you so deserve.
Well done Finch, it’s a great initiative.
Well done Finch. Clems Melbourne must be thanking their lucky stars.
Droga said it. This initiative needed to be supported and backed by a big brand to make it real and that’s what Mars Petcare vía Clemenger did. Without it, it would have been another pipe dream. So yes, credit where it’s due.
The people who are crazy enough to change the works are the ones that do.
Great work to all involved, be very proud of what you have achieved.
Not sure what Clems did? But don’t let them take all the credit.
Brilliant work Finch. Besides being Mars’ agency of record, where exactly does Clemenger fit in? Certainly they weren’t part of the announcement of this initiative this time last year? https://www.undp.org/content/undp/en/home/news-centre/news/2018/undp-announces-the-lion-s-share-fund-with-founder-finch-and-foun1.html
If Clems had an ounce of credibility they’d announce their lack of involvement in the actual idea. Everyone in the industry knows the idea came from Finch. Everyone in the industry knows Rob’s endeavours over the last few year to make it happen. Going to the UN etc.
Hope a shiny Lion doesn’t blind Clems from telling the truth. I’d like to think they are better than that. Next few days will tell.
Good on Clems I reckon. All the actual creative has left the building yet they still find a way to hitch themselves to a Grand Prix. A lot of agencies have got accounts that could have stepped up when Mars did, Clems just exploited it for everything they could get.
This is the lowest of low. We should be congratulating Clems while Australia’s creative output is non existent. It’s a year of bronzes and crap quality of work coming out of here. They’ve done Australia proud while certain agencies talk up the hype. Congrats to everyone involved, you’ve made the country proud and certain agencies really angry (See above).
Stop.
Why all the hatred and vitriol?
Do you think Clems entered Cannes without Finch knowing or actively participating in the entry?
Nobody has ever hidden that this idea originally came from Finch. But together with Clems and Mars it has become a reality.
The comments above are pathetic.
Australia wins a Grand Prix and you get 10 opening comments as above. You sad fucks.
Well done Finch. Well done Clems. Well done Mars.
With Grand Prix win and Young Director win it’s clear FINCH know innovation and are looking to the future – unlike almost every other Aussie production house. Maybe at Clems we were just smart enough to take note of that. That is exceptional creative thinking too y’know.
That people feel the need to make comments like that.
Clams are still world class and their involvement in this project should be applauded.
Seriously what is wrong with people? Rather than celebrate what a great concept this is and the fact it’s been recognised, people want to instead bitterly leave comments about where credit is due. I’d say there are some disgruntled ex Clems employees with too much time on their hands on this thread.
Well done to all involved, however big or small and whatever your role.
Thanking all who helped make this a reality from our beautiful deserving animal world.
Congrats to all involved.
I really don’t think the huge percentage of endangered animals that this will save give a flying f*@k who is the limelight at Cannes.
Lucky none of these people commenting seemed to be at the award or we could have had another Kanye MTV award situation.
Bravo to a fantastic idea like “The Lion’s Share”!
YAAAAS LOVEJOY ❤️🦁
Let’s hope companies and agencies keep donating money after the glare of the award circuit fades…
Forget the coming climate collapse and extinction crisis, some advertising people made some advertising about the power of advertising to win an advertising award.
Save your energy trolling advertising blogs and make something to save the human race then.
Putting my name out there because the world doesn’t need more people criticizing behind aliases. I was at Clems until about six months ago. Was part of the team who worked on this project. Rob and Nick discussed the idea. What Clems did was try and help to make it bigger than possible. I don’t see why the agency needs to be criticized for doing that. I never heard anyone trying to take Finch merits away – and the fact that both Clems and Finch are in the picture might give a hint of that even to the least discerning person. Congrats to all involved, it’s great seeing a great idea being taken to the next level by a great team.
Fuck me, are the Tall Poppy clippers out of what. Bunch of dicks.
Fantastic effort. I’ve found it quite funny how many junior Clems creatives are trying to claim ownership of this idea on their social media.
Talk about the wrong conversation.
To anyone that worked on this, be proud.
A massive achievement – use this momentum positively and put more good back in the world.
Struggling to say something nice. Try asking RUOK? instead.
Finch gives idea to Clems as they’re the biggest and best. Win Grand Prix. Clems gives Finch a shed load of production work. Since when was good business sense a crime against advertising?