ClearScore encourages Aussies to improve their credit score in new campaign via AJF Partnership


Credit scoring app and marketplace, ClearScore is encouraging everyday Australians to check and improve their credit score in a new campaign via AJF Partnership.


It’s the first major national brand campaign from ClearScore since they launched in Australia in 2020, following its success in international markets where ClearScore has amassed over 16 million users.

ClearScore understands the importance of having control of your financial wellbeing, which is why they’ve made the credit score and report used by banks and lenders free and readily available to Australians, many of whom are unaware that they have a credit score that could influence their loan eligibility.

Says Lloyd Smith, general manager, ClearScore: “We’re very excited to have partnered with AJF to bring credit scores into the limelight. We’re proud to be at the forefront of helping to make finances clearer and easier to understand in Australia, which all starts with checking your credit score and report.

“This campaign clearly articulates this ability that can be achieved through our seamless product experience that guides the user on how to improve their credit score and choose offers that can help them achieve their goals.”

Says Xavier Hogan, client partner, AJF: “We’re thrilled to have partnered with ClearScore to develop the launch of their new Australian brand campaign. Having access to the information that affects your financial eligibility is incredibly important, and we hope that as a result, more Australians have better access and more control over their finances.”

The campaign helps support ClearScore’s objectives to drive awareness of their marketplace as well as their free credit score and report proposition over the coming years, solidifying their position as the go-to place to manage and access credit.

The campaign launches this week and will run nationally on TV and online.

Client: ClearScore
General Manager: Lloyd Smith
Senior Marketing Manager: Nidhi Kataria

Agency: AJF Partnership
Executive Creative Director: Adam Francis
Creative Director: Andy Jones
Senior Copywriter: Nick Weller
Senior Art Director: Ed Carveth
Head of Strategy: Jill Cummins
Client Partner: Xavier Hogan
Producer: Claire Montfort

Production Company: electriclime°
Executive Producer: Michael Ahmadzadeh
Director: Toby Morris
Senior Producer: Emma Reily

Sound: Bang Bang

Stills Photographer: Tobias Rowles

Media buyer: ADAD