Claudia David to chief strategy officer at Euro
Paul Bennett, CEO Euro RSCG Australia, announced today the appointment of Claudia David as chief strategy officer.
Claudia has spent more than 20 years in the communications business and has worked in markets from Europe to the US, and Australia. Originally from Germany she has headed up strategy departments for agencies such as DDB, TBWA, M&C Saatchi and MVBMS in various markets across Sydney, Auckland, New York, Amsterdam, Los Angeles and Germany.
Her range of experiences stretches across most categories and all consumer touch-points. Clients have included Woolworth’s Supermarkets, Nissan, Qantas, Subaru, Westfield, Hershey’s, The Warehouse, Philips, McDonald’s, ABC Television and Mars chocolate.
Before joining Euro, Claudia spent the last 18 months running her ownconsultancy in Germany. Prior to that, she was a member of the seniormanagement team at M&C Saatchi across all disciplines.
Says Bennett: “Hiring Claudia is part of our continuing commitment tohelping solve business problems for clients. She brings tremendouscredentials, a significant intellect and an entrepreneurial curiosityand passion to strategy development.”
9 Comments
It would appear that even on a creative blog such as this the most noteworthy recruits to “creative” agencies (v.loosely applied) are strategic, document writing, research focused, never written an ad ever people… Do you work at an agency where big bucks are being spent on people like this rather than the creative department? Sucks don’t it!
Kind of agree blog #1 but I get ’em to earn that money.
1. Get the client to agree to stuff like ‘touch points’
2. Cop humiliation when they are asked fuck off as weave the magic.
3. Then get ’em to write the pitch to the client
Welcome back Claudia
Make sure you pop back over to NZ to say hi to us all here too.
D.
Good luck with getting “’em to earn that money” blog #2.
But I doubt you’d argue that you’d have more chance of weaving the magic if that money was being spent on your department.
I think it is being spent on our department. No doubt of that.
A good planner knows how to find a solid way in, something that makes the consumer go ‘fuck yeah, I want to cop a load of that fucking cabbage patch kid, and I’m gonna make my bitch-ass mum buy that shit for me.’
That leaves creatives more time to execute that solid way in interestingly.
Why the hate? Good planners are a damn good investment, they make my job a hell of a lot easier, and can pull back my tripped out dope-ass smokin’ cabbage patch spots into a digestible rationale for the client to buy.
There’s no hate, and no unnecessary foul language either.
But from what you have to say 8:40 I can safely place you in the “creative who loves to live the creative life but you’re really not that creative” basket.
10:53…
If sarcasm’s the lowest form of wit…
and you don’t get it…
where exactly does that leave you?
Hey 10.53 … just ’cause you wear a t shirt
doesn’t mean you are the only one that can be ‘creative’.
Great ads are collaborative.
Always have been. Always will be.
Leave 8.40 alone. He or she is spot on.
Love your planner and plan on doing better work.
And no. I am not a planner.