Clark Rubber makes a splash for summer in first campaign in over 10 years via Bellwether Agency
Clark Rubber and Bellwether Agency have launched the retail brands first new campaign in over 10 years, bringing to life Clark Rubbers expansive range, knowledge and friendly service.
Founded in 1946, Clark Rubber has 60 stores Nationally and is a category leader across pools, rubber and foam.
The work is Bellwether Agency’s first major project for Clark Rubber since its appointment earlier this year.
Says Damian Lucas, general manager marketing, Clark Rubber: “We asked Bellwether to develop a fresh idea that could bring together our three categories of pool, rubber & foam, highlighting our competitive proposition.”
Says Andrew Crook, co-founder and creative director, Bellwether: “We knew customers regarded Clark Rubber’s depth of range, friendly and knowledgeable service highly. We also knew that customers didn’t always know exactly what it was they were after; we saw an opportunity to bring this to life.”
In each execution the Clark Rubber team member is able to help the customer solve a somewhat tricky problem, showcasing range, knowledge and service, all done in a manner that brings a playful Aussie voice to the brand.
Launching in October, the fully integrated media campaign by Hatched Media, includes TV, radio, outdoor, catalogue, direct marketing, digital advertising, social, POS and in-store activity.
Says David Llewellyn, co-founder, Bellwether: “As an agency passionate about retail, we are really excited to be working with a great Australian retailer, Clark Rubber.”
Agency: Bellwether Agency
Executive Creative Director: Andrew Crook
Art Director: Trevor Darby
Writers: John Douglas Andrew Fisher
Client: Clark Rubber
General Manager Marketing: Damian Lucas
Media Agency: Hatched Media
General Manager: Stephen Fisher
Production Company: About Bob
Executive Producer – Jules Tahan
Director – Matt Wilson
Producer – Raphael Ruz
1st AD – Brett O’Mara, Cam Mellor
DOP – Jules Tahan
AC – Ben Bryan
Offline – Raechel Harding
Online – Retrobox
Grade – Chris Reynolds
Sound – Brendon Muller
Music & Mix – Audrey Studios
9 Comments
… thank god I’m not one of Clark rubber’s clientele.
And thanks for making sure I won’t become one.
Badly written, badly directed comedy is the worst!
Jesus you’ve clearly never had to work on a retail account with a tight budget. If you had, you’d recognise the merit here. Stick to saving souls.
PS Your Dad has a capital G.
No disrespect Clark Rubber – based on the 16 people or so you had work on this only 3 were women From what I can see…. that’s very evident In Your marketing campaign. blokes blokes and more blokes. I feel like I’ve just stepped back in
#Make the high-pitched cartoon platypus great again
Awful
Love it! Great to see a retailer invest in brand as much as price and range.
Geez those felt long.
Did the client write the ad?
Holy crap I read the comments and thought surely it can’t be that bad But bloody hell its a shocker bring back Clarkey.
🙈