Clapshaw to president Tequila\Digital Asia Pacific

Tequila\digital Australia’s Managing Director, Charles Clapshaw, has stepped up to the newly created role of President TEQUILA\Digital in the Asia Pacific region. In his new regional assignment, Charles will drive the digital agenda for all TBWA\ Group companies in the region as well as growing the Tequila\digital specialist brand.

Clapshaw, who joined the agency in August last year, will remain based in Sydney and continue to run the Australian operation in his capacity as Managing Director.

“In driving the digital agenda for all of TBWA’s group companies,Charles’ clear mission is to replicate the success ofWhybin\TBWA\Tequila across the region,” said Keith Smith, PresidentInternational, TBWA.

“We have some great talent in place and with Charles at the helm wewill be looking to produce even more cut-through work and create moresynergies through the regional network. The strength of the seniormanagement team in Australia has made it possible for Charles to devotepart of his time to developing and growing some very good regionaltalent while creating more synergies throughout the regional network.”

Says Clapshaw: “Working closely with the all-star team we have here, Ilook forward to enhancing our existing offering as an integratednetwork, as well as grow a very strong contender in the specialistspace with Tequila\digital throughout Asia.”