City Perfume appoints 100% Digital as Exclusive Digital Marketing Agency Partner

Leading luxury fragrance and beauty retailer City Perfume has appointed 100% Digital as its exclusive digital marketing agency, entrusting the firm with the management of its entire digital ecosystem. This strategic move reinforces City Perfume’s commitment to strengthening its online presence and driving growth in the competitive e-commerce landscape.

Under this partnership, 100% Digital will be responsible for a comprehensive range of digital activities, including:

• Programmatic Media Buying – Utilising advanced audience targeting to maximise ad efficiency and performance.
• Google Ads – Managing paid search campaigns to increase visibility and conversion rates.
• SEO (Search Engine Optimisation) – Enhancing organic search rankings to drive sustainable traffic and brand awareness.
• Email Marketing – Developing personalised and data-driven campaigns to engage customers and boost retention.
• Paid Social – Executing impactful social media advertising strategies across key platforms.

Says Thierry Naboulsi, CEO at City Perfume: “With more customers discovering and purchasing luxury beauty products online, investing in a sophisticated digital strategy is critical. 100% Digital brings a data-driven approach and deep expertise in performance marketing, which will help us enhance our customer experience and expand our reach in meaningful ways.”

100% Digital takes a performance-first approach, ensuring that every aspect of the digital strategy is backed by real-time insights, scalable solutions, and a clear focus on ROI. With extensive experience across e-commerce and digital marketing, the agency is well positioned to support City Perfume’s growth objectives.

Says Ben Mulcahy, Founder at 100% Digital: “City Perfume is a brand with globally recognised products, a strong heritage and solid growth targets. We’re excited to collaborate on a strategy that not only strengthens their digital footprint but also delivers real business impact. Our focus will be on refining their digital channels to create a seamless and engaging experience for their customers.”

The partnership reflects City Perfume’s commitment to innovation and customer-centric growth, ensuring it remains a leader in the fragrance and beauty industry.

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