Circul8 Sydney launches global ‘Find Fashion by Feelings’ social media campaign for Australian Wool Innovation and The Woolmark Company
This week, Australian Wool Innovation Limited (AWI) and The Woolmark Company launched their first global social media campaign ‘Find Fashion by Feelings’ with Sydney social media agency Circul8 driving strategy, creative and implementation.
Fashionistas are invited to upload a picture of themselves wearing at least one piece of wool clothing which best describes any of the following ‘feelings’ : Happy, Seductive, Cute, Beautiful, Nostalgic, Natural, Chic, Powerful, Loved, Dark, Active, and Unique.
Leveraging the growth of Lookbook communities online, AWI aims to provide the one and only Lookbook for wool lovers around the world to browse and share their fashion style.
Circul8 completed a social media strategy for AWI earlier in the year and is now in the process of implementing a series of innovative social media initiatives starting with a Facebook community called We Love Wool, which has grown to 16,000 plus since its inception six weeks ago.
Says Circul8 managing director Alana Stocks: “It’s a meeting place for wool lovers to share their passion. From knitters to fashionistas, the community is highly active and engaged and it’s growing daily.”
Circul8 creative director Jamie Madden said, “We’re honoured to be working with such an iconic brand; The Woolmark logo was voted as the number one logo of all time by the Creative Review UK this year. It’s just brilliant to be serving what we consider, ‘fashion royalty’ in the social space.”
Says Rob Langtry, Woolmark’s global marketing officer: “Find Fashion by Feelings is a kick start to our social media strategy which will become a key element of our increasingly digital focused global marketing campaign. Circul8 has captured the essence of Woolmark’s objective to drive awareness and demand for Australian Merino wool, through this innovative and inspired campaign.”
1 Comment
Seriously?
http://www.littlebigplanet.com/