Chupa Chups appoints The General Store as new creative agency in Australia and New Zealand

Global confectionery brand Chupa Chups has appointed The General Store as its lead creative agency for Australia and New Zealand, initially tasked with developing an integrated above the line, social media and influencer campaign to target Gen Z consumers.

The General Store, will bring its unique expertise of expansive creative spanning advertising, digital, design, and architecture to strengthen and energise the 66 year old Chupa Chups brand, keeping it relevant for its younger demographic, as well as building holistic experiences across every part of the consumer journey.

Says Amelia Goldsmith, brand manager of Chupa Chups ANZ: “We chose The General Store for their ability to deliver innovative solutions across a variety of complicated touchpoints, whilst staying true to our “Forever Fun” master brand. Their multidisciplinary approach and deep understanding of Gen Z audiences make them the perfect partner to elevate our brand presence in the digital space and beyond.”

The General Store will leverage its expertise in expansive creative and youth culture to create content and experiences that specifically resonate across platforms such as TikTok and Instagram.

Matt Newell, partner and CEO at The General Store, expressed enthusiasm about the new partnership: “It’s always a privilege to work on an iconic brand. But to work on an iconic brand whose purpose is all about fun, is literally going to be a joy. Chupa Chups have a brilliantly talented team with loads of ambition. We can’t wait to sink our teeth into the brand.”

The General Store will commence work on the Chupa Chups account immediately, with the first, integrated campaign under the new partnership expected to launch in the coming months.