Chubb reinforces its strength in insurance in new global brand platform via 72andSunny


Chubb​, one of the world’s largest insurance companies with operations in 54 countries, and 72andSunny Sydney​ have launched a new global platform.


This work follows the Australian Open campaign that launched in January, which celebrated the signing of a multi-year sponsorship deal, with Chubb joining as the official insurance partner for the tournament.

In partnership with 72andSunny Sydney, Chubb have followed up the Australian Open campaign with a broader platform that captures the craftsmanship and specialism that comes from caring only about insurance and nothing else. The campaign, shot in Australia goes global this month, and will run across social, TV, print, digital and display.

Says Chris Kay, CEO, 72andSunny, Sydney: “It’s been a pleasure to help Chubb land a simple, global platform, for very different markets. Making the work has been a ton of fun, and we are stoked by how everything has come to fruition.”

Client: Chubb
Creative: 72andSunny, Sydney
Media: Kepler Group
Production: Revolver/Will O’Rourke
Director: Trevor Clarence
Post Production: The Editors
Casting: Danny Long
Music / Audio Production: Otis Studios