Chubb reinforces its strength in insurance in new global brand platform via 72andSunny
Chubb, one of the world’s largest insurance companies with operations in 54 countries, and 72andSunny Sydney have launched a new global platform.
This work follows the Australian Open campaign that launched in January, which celebrated the signing of a multi-year sponsorship deal, with Chubb joining as the official insurance partner for the tournament.
In partnership with 72andSunny Sydney, Chubb have followed up the Australian Open campaign with a broader platform that captures the craftsmanship and specialism that comes from caring only about insurance and nothing else. The campaign, shot in Australia goes global this month, and will run across social, TV, print, digital and display.
Says Chris Kay, CEO, 72andSunny, Sydney: “It’s been a pleasure to help Chubb land a simple, global platform, for very different markets. Making the work has been a ton of fun, and we are stoked by how everything has come to fruition.”
Client: Chubb
Creative: 72andSunny, Sydney
Media: Kepler Group
Production: Revolver/Will O’Rourke
Director: Trevor Clarence
Post Production: The Editors
Casting: Danny Long
Music / Audio Production: Otis Studios
21 Comments
The same ad, repeated four times. I wouldn’t really call that a global platform.
Well, this is embarrassing, a quick google search will show that Chubb clearly do a lot more than just insurance.
http://www.chubbfiresecurity.com/en/au/
http://www.chubbhomesecurity.com.au/
http://www.chubbsafes.com.au/
Yeah, this is trash.
Different Chubb mate.
https://www.chubb.com/au-en
The tired old trope of ‘we don’t do (whatever) very well because we’re really good at (whatever)’ rears it’s weary head again.
You must be an Art Director ‘it’s’. Tsk. Tsk.
It seems I was Auto Corrected. There are many insults one could hurl at me, but being an art director is a bridge too far.
do some research
Insurance is boring. Just like our people. Chubb.
Because we’re not very good.
They should’ve made a couple of funny ones to go with these
Way over stylised. Could’ve been interesting if it was shot documentary style (observational).
Did an agency produce this of a content grad?
to give me chubb
What a ripoff!
https://www.youtube.com/watch?v=XsZKrctSDaw
I think the fact that ‘Do some research’ got confused illustrates that the strategy is bang on – they don’t want their insurance brand getting confused with other Chubb brands. The ads show this very clearly. It’s not setting out to win awards. It’s good, clear work.
Really, is that your strategy? People are always getting all those famous Chubb brands mixed up? Well thanks for this genius campaign clearing up matters, because I for one, can now sleep more soundly.
But these are amazing, clearly from genius creative minds, and the rest of you don’t know what you’re talking about.
Okay?
And let me just stress again, I don’t work there. But these are brilliant. Brilliant! So if you’re reading this, Chubb client, we didn’t sell you a dick in a box. Because I don’t work there and I think I speak for the whole industry when I say they’re the best ads ever written.
PS – I don’t work there.
they won’t win anything and they won’t sell anything …… they exist because ?
Surely there was SOMETHING they could say about the business that may excite, other than all they do is insurance.
Also can 72 please stop selling the same brand colour system to all their clients.
Well I think we can agree that this work is a pile of poo and we can move on and kick the shit out of something else.