Christmas is a time for giving in new point-of- sale work for Ferrero Rocher via ZOO Group
![ferrero[1] (1).jpg](http://campaignbrief.com/wp-content/uploads/2015/12/ferrero5B15D2028129.jpg)
With Christmas on its way, ZOO group’s rollout of Ferrero’s totally new brand language and point-of-sale has been installed across all major Australian supermarkets, independents and route trade outlets.
Christmas sales are important to all FMCG premium brands and to capitalise on this season, Ferrero Rocher wants to evolve its brand messaging from what had been perceived by some as lofty and expensive to attainable and desirable. Working closely with other Ferrero agencies, ZOO developed, created and implemented an entire suite of creative, cut- through and engaging POS across all customer channels.
Says Mark Lees, creative partner of ZOO Sydney: “At a time when Ferrero had several conflicting messages clouding consumer-facing communication, ZOO came up with a clever campaign execution that’s compelling at every touch point.”
The change in tone, visual identity and key messaging has been subtle, yet will prove to be very effective and play an important part in helping to facilitate strong sales growth.
Says Simon Cubbin, managing director and founding partner of ZOO Sydney: “Working with the team at Ferrero rounds off a satisfying year of new business wins for the three-year old Sydney office. Increasingly we want to work with clients who value good work that gets results, and who are culturally aligned. We have secured a number of FMCG and shopper brands, as well as construction, banking, property, tourism and retail clients. Our most notable recent appointments have included Sydney City Council and a significant 2 year contract as the agency of record with University of New England.
“Consequently, our team is growing in skill and number, yet the culture remains always fun, respectful, hardworking and client focused, and 2016 is a year we approach with enthusiasm and excitement as we look forward to assisting our clients achieve measurable, strong results.”
10 Comments
Wow.
Point of Sale…
A piece of cardboard with the same picture that’s been used 10 years.
And a press release more saccharine than the product.
Says Mark Lees, creative partner of ZOO Sydney: “At a time when Ferrero had several conflicting messages clouding consumer-facing communication, ZOO came up with a clever campaign execution that’s compelling at every touch point.”…people do some proper work.
Well it’s obviously their new business strategy to PR themselves on CB…. buy holy gimp suit, Batman, it’s a tad masochistic putting a POS poster up and claiming it’s cut through and clever etc.
Well it’s obviously their new business strategy to PR themselves on CB…. buy holy gimp suit, Batman, it’s a tad masochistic putting a POS poster up and claiming it’s cut through and clever etc.
Clearly the critics of this piece of work are all sitting in their ivory tower offices writing endless TV scripts.
Knob jockeys.
This is shopper marketing campaign for a global brand FFS.
That an agency that no-one has heard of has nicked it off a couple of lazy overseas and local multinationals that we all have, says a lot about the dinosaurs in the industry and even more about how easy it is for independent agency’s like Zoo, Core, the Hallway, The Works and others to out do them on every front.
Putting their work up on a site like this might be asking for trouble from Troll Inc. but if this works for Ferrero – who knows what the next brief will be?
@Shopper Marketer – get your hand off it. This idea, just like the visual, is clearly a turd wrapped in glitter.
Putting their work up on a site like this might be asking for trouble from Troll Inc. but if this works for Ferrero – who knows what the next brief will be?…um, maybe a shopper docket?
Don’t think The Works and The Hallway would like to be linked to the likes of zoo and core…different league completely.
I’m really proud of this work…what’s your problem guys?