Chisholm Institute says ‘chase your calling’ in newly launched brand campaign via DPR&Co
CB Exclusive – Victorian TAFE institute, Chisholm, has launched a new brand and student acquisition campaign to reflect its agility in the changing education market, developed by independent creative agency DPR&Co.
Chisholm CEO, Maria Peters, says Chisholm has developed a suite of educational offerings that will help its students thrive in an economy centred on services, health, business, advanced manufacturing, engineering and trades.
Says Peters: “Chisholm is determined to provide future-focused qualifications to ensure that our students are ready to capitalise on the new economy and that industry has the requisite skills to grow. We wanted a campaign that reflected our forward-thinking spirit in a really human way.”
Says Richard Ralphsmith, co-founder and ECD of DPR&Co: “The category is delivering functional messages either about the institutions themselves or their target audiences.
“With this campaign, Chisholm is answering the real human need of its prospective students: to discover and pursue their life’s calling. This is no ordinary journey. It’s much more urgent than that.”
The campaign launches with outdoor, radio, digital and social in November. Cinema, TV and OLV will begin to feature in December and January.
Chisholm
CEO: Maria Peters
COO: Grant Radford
General Manager Student Experience: Hemant Kokularupan
Campaign Manager: Sarah Jordan
DPR&Co
Account Co-Ordinator: Carla Brugliera
Senior Account Director: Leanne O’Connor
Head Of Strategy: Phil Huzzard
Managing Director: Domenic Brasacchio
Executive Creative Director: Richard Ralphsmith
Writer: Andy Lish
Art Direction and Design: Elliot Walsh, Tassy Kontogiannis
Photographer: Garth Oriander
Creative Retouching: Imagenation
11 Comments
Love.
I really like the line, doesn’t try too hard – just says it like it is!
Thats enough comments from DPR&co.
Mr Invisible nicks my shiz.
‘Chase your calling’ and they’re all chasing their respective callings.
http://www.youtube.com/watch?v=MVAPp29Zr7s
First two executions are too similar, but there’s an idea here in a category that (somewhat ironically) rarely has any.
So THAT’s where Andy Lish ended up? Welcome home Andy.
Thanks for doing such a great category job….. sorry which TAFE was it?!?
Jism.
Spot on, Mr D Andrews.
Generic.
No reason to choose Chisholm.