Chinese beer brand Tsingtao appoints Pineapple Marketing as new local brand and digital agency

Boutique, full-service digital marketing agency Pineapple Marketing has won the local account for Tsingtao, recently ranked as the world’s second largest beer brand (volume of beers sold) by Business Insider.

Managing all aspects of brand and digital, Pineapple is responsible for Tsingtao breaking into the imported beer market.

The beer celebrates its namesake with 10M strong populated City of Qingdao. The Chinese behemoth has its own annual Beerfest ‘The Qingdao International Beer Festival’ which dwarfs the better-known Bavarian Oktoberfest by double in liters of beer sold and attendance.

Says Nicholas Mason, former Edge Agency commercial lead and CEO of Pineapple: “Tsingtao is unique because it’s an immense producer of quality beer, but tastes like a small-batch micro brewed beer. Most craft beers in Australia are Ales and we see a real opportunity to provide the quality beer enthusiasts a quality craft Pilsner. With relative freedom over the brand n Australia, the team is excited about the upcoming creative campaigns.”

With an established footprint via Dan Murphy’s, BWS, and Liquorland, a Flagship bar launch in Sydney, and a $2M summer budget – expect to see Tsingtao near you this festive season.