CHE Proximity scores one Silver Lion and one Bronze Lion in the Cannes Pharma Lions
In the Pharma Lions, which celebrate life-changing creativity, 509 entries were received from which 3 Gold, 8 Silver, and 10 Bronze Lions were awarded including CHE Proximity with one Silver Lion and one Bronze Lion for Genea ‘Where Babies Come From’.
The Grand Prix was presented to Area 23, an FCB Health Network Company, New York, USA, for Woojer’s ‘SICK BEATS’; the world’s first music-powered airway clearance vest for cystic fibrosis.
Jury president, Anne de Schweinitz, global managing director, Healthcare FleishmanHillard, said about the Grand Prix: “To turn tech to such an important, beautiful use in such a cool way, I think really blew everybody away in the jury room. . .there was an underlying feeling that this was going to be something really special.”
The Lions Health and United Nations Foundation Grand Prix for Good – given to work created for non-profit organisations and charities – has been awarded to AMV BBDO London, for ‘addresspollution.org’ created for (COPI) Central Office for Public Interest. The campaign sought to give every Greater London resident the ability to check air pollution levels at their doorstop, and made air pollution disclosure a legal obligation for estate agents, landlords and property owners.
Juries have been judging work from across 2020 and 2021; they will award one Grand Prix for each Lion but will also have the option to award a Grand Prix for each year.
The Special Awards have been awarded as follows:
Healthcare Network of the Festival
1. FCB Health
2. The BlocPartners
3. McCann Health
Healthcare Agency of the Festival
1. Area 23, an FCB Health Network Company, New York, USA
2. The Bloc, New York, USA
3. VCCP Health, London, UK
Today’s Awards Show marked the start of Cannes Lions Live and the first of five Awards Shows taking place throughout the week. Today’s live broadcast will continue with analysis of the work from the jury and interviews with the makers of the winning work. In the Cannes Lions Live Debate, airing at 14:00hrs BST, LIONS chairman Philip Thomas will ask “How is our industry fighting climate change; and how can we do it faster, together?”. He is joined by Mark Read – WPP, Maher Nasser – United Nations, Wendy Clark – Dentsu International, Conny Braams – Unilever, and Matt Brittin – Google.
Over 150 films have launched today as part of Creativity on Demand at Cannes Lions Live. Designed to inspire thinking and help move the industry forward, the films deliver 40+ hours of Mainstage-worthy, on-demand content. Digital passes to Cannes Lions Live are available to purchase as a standalone and all LIONS members receive complimentary access as part of their membership. View the content agenda and buy your pass here.