CHE Proximity leads the pack at shortlist stage of 2018 AMY Awards; winners announced 17 August
Digital +Technology Collective (D+TC), the peak body for the digital and technology industry, today announced the finalists for the 2018 AMY Awards.
CHE Proximity leads at the finalist stage with 11 entries shortlisted across five brands – AIA Vitality, carsales, Cochlear, Lego and Velocity. VML is also a strong contender with six entries shortlisted followed by Adrenalin, Deloitte Digital and Respublica with four entries shortlisted each.
The winners of the AMY Awards will be announced at a celebration event on 17 August in Melbourne with tickets available now. The entries were judged by the AMY Jurors Collective, a selected group of industry-respected individuals drawn from the brand, agency, startup and technology areas.
“Tough love AMY has been no match for the simply brilliant work from Australian agencies, tech providers and brands,” said Mandy Eyles, General Manager at Digital + Technology Collective.
In 2018, following a full review from industry representatives, the AMY Award categories were revamped to better reflect an outward customer view, not an internalised industry classification.
Anna Pearce, Head of Digital Experience, Disney and member of the AMY Awards Advisory Board noted that, “this year we flipped the AMY Awards judging criteria on its head, rewarding digital work that places consumers at the heart of the strategy and design. I am truly amazed at the depth of analysis, empathetic design and creative heights the 2018 submissions reflect, in turn establishing aspirational benchmarks for digital strategy in Australia.”
According to AMY Jury Chair and Founder, Puffling, Lija Wilson, “the quality and diversity of this year’s entries is exceptionally high. It was great to see so many different applications of technology applied to solving problems and responding to consumer insights.”
The 2018 AMY Awards are supported by The Victorian Government, Social Status, Cummins&Partners and Salmat.
The AMY Award for Customer Acquisition – Campaign
• CCI Personal Insurance – Insurance That Gives Back To The Community | Showtime Digital | CCI Personal Insurance
• Celebrate the Now | The Hallway | ANZ Bank
• LEGO – Making the List | CHE Proximity | Lego
• Velocity – The Billion Point Giveaway | CHE Proximity | Velocity
The AMY Award for Customer Acquisition – Product
• Merivale – Website | Frank Digital | Merivale
• Qantas – Where Can I Go? | Qantas | Qantas
• SPARC – Digital shelf analytics | MediaCom | MediaCom
• Supercars App | Adrenalin | Supercars
• UNSW International | Adrenalin | UNSW
The AMY Award for Customer Engagement – Campaign
• ASIS – The Most Interesting Job Interview | Cummins&Partners | Australian Secret Intelligence Service
• carsales – AutoAds | CHE Proximity | Carsales
• Cochlear – The Hearing Test in Disguise | CHE Proximity | Cochlear
• Deakin University – Pixel’s Escape | Deakin University | Deakin University
• Velocity – The Billion Point Giveaway | CHE Proximity | Velocity
The AMY Award for Customer Engagement – Product
• Australian Public Service Commission – Ripple App | Liquid Interactive | Australian Public Service Commission
• Personalisation Revolution | Respublica | Woolworths
• Snap and Sell – Cyclops | Carsales | Carsales
• Supercars App | Adrenalin | Supercars
• The Healthy Baker – New Website & Recipe Portal | G Squared | The Healthy Baker
The AMY Award for Utility – Campaign
• Cochlear – Hearprint | CHE Proximity | Cochlear
The AMY Award for Utility – Product
• Alexa Lifeline | VML | Partnership Against Domestic Violence
• FACS – Family and Community Services – IVY – I Visit You | Tigerspike | NSW Department of
Family and Community Services
• FLKITOVER|FLKITOVER|FLKITOVER
• Qantas – Qantas app | Qantas | Qantas
• The Hopepage | VML | UNICEF
• The Lendi platform | Lendi | Lendi
The AMY Award for Education – Campaign
• Qantas VR | Start VR | Qantas
• UTS VR | Start VR | UTS
The AMY Award for Education – Product
• Deakin University – Explore | Hardhat | Deakin University
• Financial Basics Foundation – ESSI Money powered by Suncorp | Liquid Interactive | Financial
Basics Foundation
• Startgate | Start VR | Start VR
• Tourism Australia Aussie Specialist Program | Tourism Australia | Tourism Australia
• UNSW International | Adrenalin | UNSW
The AMY Award for Efficiency – Campaign
• ASIS – The Most Interesting Job Interview | Cummins&Partners | Australian Secret Intelligence Service
• No Madness To The Methodology | Rocket Agency | Rocket Agency
The AMY Award for Efficiency – Product
• Bank of Queensland Web Experience Platform | Deloitte Digital | Bank of Queensland
• GHO CoLAB | GHO Creative Digital Agency | GHO Creative Digital Agency
• Qantas – Destinations + Ways of Working | Qantas | Qantas
The AMY Award for Social Good – Campaign
• Muscular Dystrophy Australia (MDA) Little Miracles | AKQA | Muscular Dystrophy Australia (MDA)
• Principle Co – The Equality Campaign, the national vote for Marriage Equality | Principle Co | Equality Campaign
• Stop The Horror | Cummins&Partners | Go Gentle Australia
• Value of Nature | Deloitte Digital | The Great Barrier Reef Foundation
The AMY Award for Social Good – Product
• Alexa Lifeline | VML | Partnership Against Domestic Violence
• Day by Day app | Deepend | Save the Children
• i=Change | i=Change | i=Change
• Nightlight Project | VML | Ronald McDonald House Charity
• The Hopepage | VML | UNICEF
The AMY Award for Customer Retention – Product
• Australian Public Service Commission – Ripple App | Liquid Interactive | Australian Public Service Commission
• Personalisation Revolution | Respublica | Woolworths
• Rewarding the Digital Wallet | Respublica | Woolworths Rewards
The AMY Award for Healthy
Living – Campaign
• Plus Fitness – Get back into fitness with Digital | Rocket Agency | Plus Fitness
• Sun Doctors – Saving More Lives with Social | Rocket Agency | SunDoctors
The AMY Award for Healthy Living – Product
• AIA Vitality – using behavioural economics to improve our members’ health and wellbeing. | CHE Proximity | AIA Vitality
• Department of Health – Head to Health | Liquid Interactive and Speedwell | Department of Health
The AMY Award for Trailblazing – Campaign
• carsales – AutoAds | CHE Proximity | Carsales
• Cochlear – Hearprint | CHE Proximity | Cochlear
• Go Gentle Australia – Stop The Horror | History Will Be Kind | Go Gentle Australia
• Velocity – The Billion Point Giveaway | CHE Proximity | Velocity
• Wasteland With AV | Clemenger BBDO | V Energy Drink
The AMY Award for Trailblazing – Product
• Alexa Lifeline | VML | Partnership Against Domestic Violence
• Lucy | Deloitte Digital | The Prince of Wales Hospital
• Optus – Optus House | AKQA | Optus
• Personalisation Revolution | Respublica | Woolworths
• Start VR – Startgate | Start VR | Start VR
The AMY Award for Collaboration
• FACS – Family and Community Services – IVY – I Visit You | Tigerspike | NSW Department of Family and Community Services
• Geronimo, Tapit, DMG, Telstra & JCDecaux NFC Payphone Collaboration | Geronimo | T elstra
• Go Gentle Australia – Stop The Horror | History Will Be Kind | Go Gentle Australia
• Velocity Frequent Flyer and CHE Proximity | CHE Proximity | Velocity
The AMY Award for Best Digital Team
• Bupa Digital | Bupa | Bupa
• CA Digital | Cricket Australia Digital | Cricket Australia Digital
• Deloitte Digital | Deloitte Digital | Deloitte Digital
The AMY Award for Best Start-Up
• Choovie
• Inflighto
• Shop You
• TheRight.Fit
• VERSA Agency
12 Comments
We all know that Cannes was disappointing for you CHEP, but this just smacks of desperation.
But enjoy
And the award for the new biggest award whores in town goes to CHE!
Poor form by you.
CHEP have gone from being a historically awful creative business to one that finally gets it. They’re now a realistic choice for talented creative people which cannot be said for most agencies in this country.
FYI, the AMY’s are for serious digital businesses and quite hard to win.
CHEP don’t ‘get it’ creatively. Their work is mostly awful.
They are a house of cards built on one man’s charisma. Speak to their clients and you’ll struggle to find many happy ones.
Why would you feel the need to bash an agency because they’re succeeding?
Because they are either bitter or jealous – or both.
They have perhaps been burnt by the agency, or not hired by them
They work for a competitor and view any perceived success as a threat to theirs and wish it was them who was able to promote ‘successes’
Well deserved CHE!!
If you spent less time commenting and more time being creative you may be up for an award you silly sally’s!
Play nice!
That looks like the Aldi equivalent of a Clio.
Categories with only 2 contenders and 1 with just 2 represented by the same agency. Sounds like there were a huge spread of entries from all over the country… Said no one ever.
P.s. I didn’t know “startups” were businesses that have existed for 4-5 years… hmmm interesting.
Nice post. Made me laugh. Thanks.
IAB: yes.
Webby: yes.
You can bet that about 10% of Australia’s digital work was actually entered into this show.
Non-event.
No.