CHE Proximity CSO David Halter to host new ‘One Step Ahead’ talk this Thursday, April 30 at 12:30pm

Created in response to the rapidly changing Covid-19 world and marketing landscape, CHE Proximity has developed One Step Ahead, a thought leadership program that taps into the passion and experience inside CHE Proximity to inspire, engage and educate clients and the industry at large in how to stay one step ahead.

This week’s session will be run by David Halter, chief strategy officer at CHE Proximity. He will be delving into the new attitudes and behaviours forming as Australians change spending habits thanks to life in lockdown and a pending recession. From home haircuts to home brew, he will run through how life in lockdown is changing how and where people spend their money. Halter will also share some new research findings along with highlights from Harvard Business School’s recession papers that will help brands identify and define a new type of consumer. He’ll finish with a simple process to help marketers shift gears from ‘Covid Crisis’ to the ‘New Normal’.

The session will take place online this Thursday, April 30 at 12:30pm.

To join CHE Proximity for this Thursday’s session at 12:30pm email onestepahead@cheproximity.com.au to be invited.