CHE Proximity and Cummins&Partners Melbourne take home Gold at the 2019 Clio Health Awards
Clio Health has today announced the Bronze, Silver, Gold, Grand and “Of the Year” Clio Health Award winners for 2019. Australia has secured two Golds, one Silver and four Bronze awards.
CHE Proximity has emerged as Australia’s most awarded agency with one Gold, one Silver and three Bronze for Sydney Children’s Hospitals Foundation ‘Curing Homesickness’. Cummins&Partners Melbourne has scored a Gold for The November Foundation ‘Man of More Words’ and a Bronze for Specsavers ‘The Error Ridden Ad’.
Based on the overall program results, Network of the Year was awarded to FCB Global, Area 23 earned Agency of the Year and Donate Life California scored Advertiser of the Year.
The program’s 2019 Grand Clio Health Award winners are:
· Health & Wellness: Branded Entertainment & Content- Viva La Vulva by AMVBBDO for Essity Libresse/Bodyform
· Health & Wellness: Film- 5B by UM for Johnson & Johnson
· Health & Wellness: Innovation- Second Chances by McCann New York for Donate Life California
· Health & Wellness: Integrated Campaign- Viva La Vulva by AMVBBDO for Essity Libresse/Bodyform
· Health & Wellness: Out of Home- Second Chances by McCann New York for Donate Life California
· Health & Wellness: Partnerships & Collaborations- Second Chances by McCann New York for Donate Life California
· Health & Wellness: Social Media- SickKids VS – Crews by Cossette for SickKids Foundation
· Pharmaceutical: Social Media – Get Up Alarm Clock by Area 23, An FCB Health Network Company for Lartruvo
Says Nicole Purcell, president, Clio: “Our Clio Health entries are often the most emotional and consequential out of all of our programs, so it’s really meaningful to me that we get to give the winning work a platform to be celebrated by a wider audience. With that in mind, our jury rooms hosted many spirited debates about which entries transformed the healthcare industry and awarded trophies to the most impactful communications of the year.”
The full list of winners, including Shortlist, Bronze, Silver and Gold Clio Health award recipients is available at www.clios.com/health.
7 Comments
Look, it’s the same idea that got slammed here the other day by some Boomers who are still leading big agencies in Aus. Well done, Ant White for understanding the industry has changed. Well done CHE.
Hardly, I’m a so called “millennial” from a small agency and this film insulted me and hurt many others on so many levels. I felt cheated and emotionally manipulated.
If anything, check out the judges, they are the Boomers you are referring too. Well done on impressing them.
I guarantee you the case study would not have mentioned the story wasn’t real.
Anyone else feel cheated when they realised the video was recreated to look real? The people that made it are their own biggest fans and won’t stop talking about how good it is.
And a little shout out to Unbnd for making this cute little game, thanks guys!! https://www.curinghomesickness.org/game
hahahaha, it’s the Clios. Not Cannes and still a shit idea.
What CHE know how to do is take mediocre ideas and spin them into amazing case studies.
This is proof of that.
Sure this campaign is a bit sizzle without the sausage, but they sold a shit load of that sause.
Given it’s a charity campaign, at the end of the day couldn’t give a shit about how CHE want to spin this.
Good on them for having a crack in the bland and otherwise non inspiring philausophy of Australian advertising.