Chatty DoorDash delivery bags take centre stage in major brand campaign via DDB Sydney

DoorDash has launched a bold new brand world in its biggest Australian marketing campaign to date. Featuring a cast of chatty delivery bags as diverse as the customers it delivers to, the campaign highlights the great lengths DoorDash goes to so Aussies can get everything they need, when they need it, at the tap of a button. Created in partnership with DDB Sydney, the work signals a fresh creative chapter for the brand.

After appointing DDB Sydney earlier this year, DoorDash set out to adapt its global positioning, Your Door to More, into a local platform with a distinctly challenger spirit – one that could cut through with humour, honesty and real-life insights to provoke a reappraisal of the category as beloved retailers enter the on-demand delivery space for the first time, exclusively with DoorDash.

From DoorDash’s growing partnerships with some of Australia’s most loved retailers and grocers, to launching a platform that speaks to Aussies with personality and humour,  the company is showing up for its customers bigger and bolder than ever before.

“This campaign is both a launch party and a love letter to the next chapter of DoorDash Australia. We’re no longer just a food delivery app: we’re here to change how Aussies think about getting everyday things done. This new platform is intentionally branded wall-to-wall, and built to drive distinction, differentiation – and a few laughs. We’ve outgrown dinner – this is about showing up for our customers by broadening what they can access on-demand, and giving them time back for what matters,” says Madison Westall, Head of Brand, DoorDash ANZ.

Says Matt Chandler, Chief Creative Officer, DDB Sydney: “We couldn’t be more excited to join forces with DoorDash. They’re a brilliant team; genuinely great people, leading an iconic global brand loaded with the kind of ambition and potential that we get out of bed in the morning for. This first work is the beginning of what will be a long-term platform with a cast of characters we think Australia will fall in love with, even though they’re, you know…delivery bags.”

The campaign spans 13 films, painstakingly crafted with animatronic puppeteers on location in Australia, and directed by 2025 Cannes Grand Prix winner, Jeff Low.

The films show DoorDash riders on their way to deliver goods with the delivery bags at the rear of the bikes brought to life with expressive ‘eyes’ chatting about their stash, new partnership offerings and all the weird and wonderful things people want delivered to their doors.

“The chance to relaunch a brand with a client who really believes in the power of creativity is a rare opportunity, and one we didn’t take lightly. It has been a serious pleasure crafting this work, right down to agonising over the – surely right – decision to choose a steel drum cover band’s rendition of 50 Cent’s P.I.M.P.,” says Tom Lawrence, Creative Director, DDB Sydney.

“We brought the bags to life through in-camera puppetry rather than animation because, like us, they’re imperfect, and a little rough around the edges. We think it’s their limited, bag-shaped view of the world that makes them endearing…and their mindless small talk so oddly fascinating,” says Samuel Raftl, Creative Director, DDB Sydney.

Launching across film, out-of-home, audio, digital and social, the platform ensures Aussies will see and hear plenty from DoorDash’s new delivery bags in the months ahead.

Client: DoorDash
Creative Agency: DDB Sydney
Media Agency: Wavemaker
Production Company: Revolver x Biscuit Filmworks
Director: Jeff Low
Puppets: MEG
Post Production Edit-House: ARC
Post Production: FIN Design & Effects
Sound House: Rumble Studios
Music Supervision: Level Two Music
Track: P.I.M.P. by The Bacao Rhythm and Steel Band
Branding: SICKDOGWOLFMAN
Design: Mitch Morgan Design