Chargrill Charlie’s appoints Atomic 212° to handle media planning and buying

One of Australia’s leading independent media agencies Atomic 212° has been appointed to the media planning and buying account for Chargrill Charlie’s.

Part of the Craveable Brands group – which also includes Red Rooster, Oporto and Chicken Treat – Chargrill Charlie’s opened its first store in Coogee in 1989 and now operates 22 stores across Sydney and Melbourne. Atomic 212° will work with the Chargrill Charlie’s team on all media including digital as they expand the business.

Lisa White, Head of Marketing at Chargrill Charlie’s, said: “We are thrilled to partner with Atomic 212° as we embark on the next phase of Chargrill Charlie’s growth. Their proven expertise and innovative approach align perfectly with our ambitious plans for network expansion and store growth, and we’re confident they will help us take our brand to new heights.”

Atomic 212° Chief Executive Officer, Rory Heffernan, said: “Chargrill Charlie’s is an iconic brand in Sydney and Melbourne, with a loyal and growing customer base. We love this business and the Chargrill Charlie’s brand, which is ambitious, fun and engaging. Our team are delighted to work with Lisa and the team as they continue to expand through Australia.”

The new partnership with Chargrill Charlie’s follows a series of client wins and retentions for Atomic 212° over the past year including BlueScope, Great Wall Motor, BMW Australia and New Zealand, Bupa, the Northern Territory Government, Tourism Northern Territory, Northern Territory Major Events Company, Darrell Lea, Victoria University, My Muscle Chef, Vet Partners, Adyen and UKG.

Atomic 212° won Global Independent Agency of the Year (Media) and Global Digital Innovation Agency of the Year in Campaign’s Global Agency of the Year Awards announced in June 2024, and won Best Agency Culture and Talent (more than 100 awards) at the 2024 MFA Awards in September.

It also ranked #1 among independent agencies in Australia in new business wins, including client retentions, according to the FY 2023 report from COMvergence.

Atomic 212° has offices in Sydney, Melbourne, Brisbane and Darwin.