Chain Social delivers digital launch for Wesfarmers Health retailer atomica

Chain Social has led the digital launch of Wesfarmers Health’s newest beauty and wellness retailer atomica.

The agency established atomica’s social media presence and produced campaign imagery and videography ahead of the retailer’s first pilot concept store in Sydney and continues to manage the brand’s account.

“Beauty is our bread and butter, so we’ve loved working with Wesfarmers Health to bring atomica to life,” says Chain Social Founder and CEO, Shelby Van Zwol. “From the imagery you see on ads and in-store, to atomica’s Instagram and TikTok content, our team is really proud to have worked on this launch.”

Wesfarmers Health’s Head of Marketing (Retail) Corrina Brazel says, “We wanted to work with a results-driven agency that really understood beauty and wellness. At atomica our focus is on inspiring customers with affordable ways to invest in their beauty and wellness.

“Harnessing inclusivity is one of our core values and Shelby and the team have done a great job in bringing our ethos and values to life across our digital channels.”

Chain Social is a digital-led marketing and creative agency working with the best of Australian beauty, fashion and lifestyle.

Established by Van Zwol in 2016, the agency has worked with clients like Adairs, JSHealth Vitamins and Gem Oral Care.

Chain Social
Director – Shelby Van Zwol
Art Director – Lauren Martin
Social Team Lead – Nicole Alilovic
Social Specialist – Sidonia Barwood
Stills and campaign video – Maddie Roux
Hair and makeup – Carla Dyson and Olivia Florence
Models – Nyapal (Everi-Body), Gia (People Agency) and Taylor (ICON Management)

atomica, Wesfarmers Health
Head of Marketing (Retail) – Corrina Brazel
Senior Manager, Digital, Content & Social – Hannah Shields
Social Media Strategy Manager – Maddie Stewart