Chadstone launches gift-card vending machine in lead up to Christmas via Studio Round

Chadstone – Australia’s largest leading lifestyle destination – has partnered with design agency Studio Round, OOH company JCDecaux, and independent media agency Nunn Media, to bring its very own vending machine to Melbourne.

Located directly outside Flinders Street Station, just 250m from the Chadstone Tourist Shuttle coach stop at Fed Square, the Gift Card vending machine will allow shoppers to select from either $25, $50 or $100 gift cards – by simply selecting their desired value, paying via PayWave, and the vending machine will dispense the card.

Chadstone Head of Brand & Marketing, Mardi Ashkine, expressed that this initiative is just another way Chadstone has earned its title as Australia’s leading lifestyle destination: “A Chadstone gift card is the ultimate gift of choice no matter who is on your Christmas list. This one card provides access to over 500 stores all under one roof, including Australia’s largest concentration of luxury and global premium brands, as well as a range of dining and entertainment experiences plus Hotel Chadstone. The Chadstone gift card vending machine in the heart of Melbourne’s CBD offers the ultimate and most convenient way to shop this Christmas.”

The tram-stop activation will also aid in promoting the Chadstone Tourist Shuttle, which operates daily between the CBD and Chadstone. The free 20-minute double-decker Shuttle runs frequent departures from the Federation Square from 9am Monday to Saturday, and from 10am on Sunday, with additional evening services for extended trading hours.

The Chadstone Gift Card Vending Machine will be dispensing the perfect gifting solution from 19 November through to 22 December.

Client: Chadstone
Creative Agency: Studio Round
Production: Studio Round
Media Agency: Nunn Media
Media Provider: JCDecaux