Celeste Barber encourages Aussies to ‘Get Your BOOIE On’ at Woolies in new spot via M+C Saatchi

M+C Saatchi has launched the latest campaign for Celeste Barber’s BOOIE Beauty, now officially on shelves at Woolworths Supermarkets nationwide.

 

Directed by Zane Pearson, the new campaign showcases BOOIE Beauty’s approachable, everyday glam. Whether you’re a makeup novice or expert, the collection meets you wherever you are, now including the Woolworths aisle. From bare-faced to effortlessly polished in less time than it takes to pick out a ripe avocado, BOOIE Beauty makes everyday makeup simple, fun, and accessible.

Says BOOIE Beauty co-founder Celeste Barber: “We conceptualised BOOIE as a brand for people who the beauty industry forgot about. For those who aren’t necessarily confident with makeup and who often feel totally overwhelmed by the abundance of choice, but still love makeup and would love to be included. It’s that sweet spot between simple and affordable while also being excellent quality. I wanted the brand to be as accessible as possible, and there’s nothing more accessible than your local Woolies, where you can pick up something for dinner, bananas, tampons and now, BOOIE.”

Says Annette Karantoni, Managing Director of Woolworths Retail: “We’ve been listening to our customers who tell us they are looking for the convenience of buying on-trend new beauty products while they do their grocery shopping. The launch of BOOIE Beauty in our supermarkets is another step in helping them do that. We’re proud to be supporting Celeste Barber and Claire Greaves – two Australians who have created a fantastic, high-quality brand that is fun and affordable. BOOIE is another step in the evolution of our beauty range, making it easier for customers to find exciting, great value products they love.”

The launch features ten everyday makeup essentials, from a BB Cream for glowy skin, to tubing mascara designed not to budge, and a lip gloss for delicious lips. The campaign highlights easy, everyday makeup for real people living real lives and positions Woolworths as a growing destination for beauty.

 

 

Register for FREE HERE and receive the Campaign Brief Daily Bulletin and/or the global Best Ads Best of the Week Bulletin.              Subscribe to Campaign Brief Magazine.

#More Creative News   #No paywalls   #No annual membership fees

Subscribe to Portfolio & Reel for current listings of Australian and NZ ad agency and production company leadership and key personnel