CB more engaged with the ad industry?

January 24 2011, 1:47 pm | BY Lynchy | 4 Comments

Screen shot 2011-01-24 at 2.09.43 PM.jpg Screen shot 2011-01-24 at 2.13.59 PM.jpg Screen shot 2011-01-24 at 2.12.53 PM.jpg One of the ways one might gauge the success of an ad trade press website* is the level of feedback. So it’s interesting to note that the CB Blog is well ahead of creative trade press competitor Australian Creative, and for that matter B&T and AdNews.

For the week ending Sunday January 23, the CB Australian Blog – the only one of the four online trade press titles that is audited by the Audit Bureaux of Australia – posted 47 news items, and attracted 298 comments, at an average of 6.34 comments per article.

In contrast, Australian Creative posted 5 news items, which attracted 0 comments; AdNews posted 37 news items attracting 41 comments (1.1 comments per article); and B&T posted 39 news items attracting only 8 comments (0.2 comments per article).

*ad trade press defined by those Australian sites that also produce print editions.

Since the CB Australian Blog started on July 11, 2005 – it was the first Australian ad trade press blog – there have been 5,566 blog posts, attracting 112,937 comments @ an impressive average of 20.29 comments per post.

The CB Blog holds the record for the most comments on an Australian trade press blog, with 413 comments. The CB Blog also holds the record for 2nd and 3rd most commented stories, with 214 and 210 comments respectively.

Screen shot 2011-01-24 at 3.33.12 PM.jpg Since the CB New Zealand Blog started on September 5, 2005 – it was the first NZ ad trade press blog – there have been 3051 blog posts, attracting 26,069 comments @ average 8.54 comments per post.

4 Comments

Anonymous says:

January 24, 2011 at 3:35 pm

I’m not really sure you can say comments like ‘Great idea…not’ really qualify your site as being a feedback success. A bitching ground perhaps?
Clam McBeard says:

January 24, 2011 at 4:02 pm

It’s also a shame that most people at the CB site choose to comment either as ‘Anonymous’, or under various ridiculous pseudonyms.
At least some of us have the courage of our convictions.
Clam V. McBeard
Creative Director
Pudendum & Snatch
Screaming Lord Sutch says:

January 24, 2011 at 5:02 pm

Oops, I split my pants again. No, seriously, it’s been a couple of weeks; are Cummins Thingummy still in business?
Junior Mudslinger says:

January 25, 2011 at 5:12 pm

I think the article above merely proves that if I was to comment on an article on one of the competition’s websites I’d be fighting with myself.
It’s more fun sledging when you know you can make a CD cry in his luxury saloon in the underground carpark after work.