CB Exclusive: Havas Worldwide Australia lures ex-ECD Rowan Dean back to resurrect agency

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LIA-4-thumb-400x298-147196.jpgCB Exclusive – Havas Worldwide Australia has lured one of Australia’s most dynamic and awarded creative directors, Rowan Dean, back to re-take the helm of its Sydney flagship agency as part of the “resurrection” of the agency following the shock departure of former executive creative director Steve Coll last week, who has left to join Droga5.

Coll was a driving force behind the “renaissance” of Havas in Australia after the surprise departure of Dean in 2010, with the agency winning 11 Lions under his guidance. Dean originally joined the agency in 2005 and was a driving force behind the “resurgence” of Euro following the shock departure of Dale Rhodes, who was the driving force behind ‘Bloody Volvo Drivers’. Rhodes joined the agency in 2001 following the unexpected departure of Matt Cummings, a driving force behind the “digital re-birth” of the agency.

Says Dean: “I’m excited to be coming back to Havas Sydney at a time when the agency is so highly regarded around the world, and I’m particularly grateful to Steve for having had a minor hand in that. I’m especially looking forward to all the new challenges facing us at Euro, er, I mean Havas. The new team has a tremendous vision for the agency, and I’m delighted to be a part of it.”

Industry tongues were already wagging following Dean’s surprise attendance at the Campaign Brief/LIA creative director’s function last week – pictured above – where he repeatedly denied the rumours of his imminent return to North Sydney.