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Why campaignbrief.com is #1 reaching creatives: #No paywall #No annual membership fee – what are the most viewed stories of 2025 (so far)?
Even after introducing our no-anonymous-comments policy last year, Campaign Brief continues to attract huge audiences ac…
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Kantar report warns: Obsession with short-term marketing is killing long-term brand growth
A new report from Kantar and StackAdapt is sending a wake-up call to marketers across the Asia-Pacific: the relentless f…
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Springboards’ LLM Benchmark for Creativity Finds AI Tools are More Similar Than You Think
A comprehensive new study by Springboards, an AI platform inspiring creativity in advertising, found that popular AI too…
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Accenture research: Shopper stress could derail holiday sales with 84% ready to abandon carts
New research from Accenture warns that “shopper stress” could have a major impact on holiday sales, with 84% of cons…
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Australia’s 10 Most Unforgettable Ads: Telstra’s ‘Wherever We Go’ tops Cubery Hot List Q3 2025
In a media landscape where standing out has never been tougher, The Cubery Hot List serves as the barometer for marketer…
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Rhiana Merota’s Creative LIAisons Diary #1: 25 before 25… With a little help from Creative LIAisons
Rhiana Merota, Intermediate Art Director at Special ~ Campaign Brief’s New Zealand Agency of the Year ~ is represe…
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Phoenix Santamaria and Rory Moore’s Creative LIAisons Diary #1: Delays, inspiration and the call of the felt
DDB Melbourne creative team Phoenix Santamaria (Art Director) and Rory Moore (Copywriter) is representing Australia at t…
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Crystal Hay’s Creative LIAisons Diary #1: “Never stop wondering”
Crystal Hay, Copywriter, TBWA Auckland is representing Aotearoa at the 2025 Creative LIAisons program in Las Vegas featu…
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The Future Shopper 2025: VML Study Reveals Many Brands Are Still Failing to Deliver on Customer Experience and Search is Resurging Thanks to AI
VML has unveiled its ninth annual Future Shopper report, an expansive global study revealing that, despite years of digi…
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Happy Little Vegemites tops Cubery’s List of Australia’s 12 Most Iconic Childhood Ads
In an era where attention is fleeting and marketing budgets under intense scrutiny, creating advertising that endures ha…
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Why campaignbrief.com is #1 reaching creatives: #No paywall #No annual membership fee – what are the most viewed stories of 2025 (so far)?No Comments
Even after introducing our no-anonymous-comments policy last year, Campaign Brief continues to attract huge audiences ac…
-
Kantar report warns: Obsession with short-term marketing is killing long-term brand growthNo Comments
A new report from Kantar and StackAdapt is sending a wake-up call to marketers across the Asia-Pacific: the relentless f…
-
Springboards’ LLM Benchmark for Creativity Finds AI Tools are More Similar Than You ThinkNo Comments
A comprehensive new study by Springboards, an AI platform inspiring creativity in advertising, found that popular AI too…
-
Accenture research: Shopper stress could derail holiday sales with 84% ready to abandon carts1 Comment
New research from Accenture warns that “shopper stress” could have a major impact on holiday sales, with 84% of cons…
-
Australia’s 10 Most Unforgettable Ads: Telstra’s ‘Wherever We Go’ tops Cubery Hot List Q3 2025No Comments
In a media landscape where standing out has never been tougher, The Cubery Hot List serves as the barometer for marketer…
-
Rhiana Merota’s Creative LIAisons Diary #1: 25 before 25… With a little help from Creative LIAisonsNo Comments
Rhiana Merota, Intermediate Art Director at Special ~ Campaign Brief’s New Zealand Agency of the Year ~ is represe…
-
Phoenix Santamaria and Rory Moore’s Creative LIAisons Diary #1: Delays, inspiration and the call of the feltNo Comments
DDB Melbourne creative team Phoenix Santamaria (Art Director) and Rory Moore (Copywriter) is representing Australia at t…
-
Crystal Hay’s Creative LIAisons Diary #1: “Never stop wondering”No Comments
Crystal Hay, Copywriter, TBWA Auckland is representing Aotearoa at the 2025 Creative LIAisons program in Las Vegas featu…
-
The Future Shopper 2025: VML Study Reveals Many Brands Are Still Failing to Deliver on Customer Experience and Search is Resurging Thanks to AINo Comments
VML has unveiled its ninth annual Future Shopper report, an expansive global study revealing that, despite years of digi…
-
Happy Little Vegemites tops Cubery’s List of Australia’s 12 Most Iconic Childhood AdsNo Comments
In an era where attention is fleeting and marketing budgets under intense scrutiny, creating advertising that endures ha…
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