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Steph Edwards: The iced coffee debate. Can your brand land the punchline? Or is it creating social slop?
By Steph Edwards, Head of Social Content & Creative From iced coffees at job interviews to banners on the Emp…
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Marcus Byrne: You just pressed a button
By Marcus Byrne, Creative Director, Advisor, and Educator specialising in AI adoption for brands and creatives. I…
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Georgina Otto: One brand renamed its entire network after a chant. Another put it in an ad. There’s a difference.
Crave Group’s Head of Brand Experience, Georgina Otto, gives CB the rundown on what separates the best from the re…
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Beyond The Brief: How ECU and Rare broke the mould to ‘Go Further’
In this edition of Beyond the Brief, Rare Group Business Director Christos Cardovillis, Director of Strategy Tim Woodsmi…
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Novig and Sweeney. Scandal was the plan all along.
By Michelle Hampton, Managing Director and Partner, WiredCo. Every few months, the world erupts over a brand that…
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Jenny Ringland: The Creativity Conversation We’re Not Having
By Jenny Ringland, Head of Product and Impact at AI-native start-up Rumblings. What is it about technology, the m…
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The Great Reversal: Ideas Are Cheap. Making Is Everything.
By Dave Jansen, Chief Imagination Officer & Founding Partner, Connecting Plots AI just handed everyone a prod…
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Hankin’s Rankins: Sydney’s Best Advertising Pubs of All Time
In an industry constantly obsessed with rankings — best agencies, best CEOs, best recruiters, even best CFOs (shout-ou…
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Are Swede Dreams Made of This? IKEA, Wicker and the Art of Staying on Brand
By Imogen Lee, Senior Marketing Scientist, Ehrenberg-Bass Institute “If you know, you know”. That was IKEA’…
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Dear Junior Creatives: Your Portfolio Won’t Get You Hired
By Nick Mooney, Senior Designer at Hulsbosch What lands you in a junior creative role is almost never the thing y…
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Voice Actor Rupert Degas: From People Who Can’t Read to Machines That Can’t Feel
By Rupert Degas, voice actor Website: https://rupertdegas.com/ YouTube: https://www.youtube.com/@rupertqsound Instagram:…
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Yahna Fookes: What I learned going back to school as a parent
By Yahna Fookes, Digital Copywriter, Communicado Between client deadlines, drop-offs, lunch-box duty and juggling…
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Brooke Hill: Want better brainstorms? Try this.
By Brooke Hill, Founder, Wonderthink You’re in a brainstorm. It’s the usual: a group of busy people gather in…
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Costa Vasili: 20 years on from “So where the bloody hell are you?”, marketers still treat multicultural audiences as an afterthought
By Costa Vasili, Founder and CEO of Ethnolink…
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Paul Thomas: Government must stand up to global AI giants
By Paul Thomas, Life Member of Country Press Australia, and the Managing Director of Star News Group….
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Andrew Reeves: Dumb Thumb – behaviour change unpacked
The Dumb Thumb campaign turns behavioural science into a campaign that helps make betting limits feel like the smart thi…
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Loreen Tischler: Different understandings of PR – why agencies and in-house teams often talk past each other
By Loreen Tischler, PR & Communications Director at HERO & McCann After nearly a decade working across in…
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The Friction Economy – Why AI abundance is making analogue experiences more valuable
By Domenic Brasacchio, Co-Founder and Managing Director, DPR&Co Melbourne. For all the conversation around AI…
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Stephanie Pringle & Alison Fowler: Why Ai Generated Synthetic Faces Are Costing Brands Their Most Valuable Asset – Consumer Trust
By Stephanie Pringle (right) & Alison Fowler (left), Co-Founders and Casting Directors – Chicken and Chips Cas…
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Erin McBean: If authenticity matters, why do we keep killing it in production?
By Erin McBean, Executive Producer & Managing Director, Infinity Squared In the 15 years I’ve worked in…
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Jenny Ringland: The budget no one in media is asking for
By Jenny Ringland, Head of Product and Impact at Rumblings, Investment Adviser at Trampoline, former journalist and foun…
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James Donald: The new agency edge – speed to evidence
By James Donald, Co-Founder and CEO, Ideally There used to be a tradeoff in agency life. You could move fast, or …
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Lisa Jackson: People haven’t changed. Their tolerance for forgettable advertising has.
By Lisa Jackson, Senior Creative at Connecting Plots Group I remember when I first started in advertising 20 year…
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Sara Pethybridge and Izzy Watts: We’re Training AI Faster Than the Producers Who Use It
By Sara Pethybridge (left) and Izzy Watts (right), Co-Founders, MettleLab AI is being sold to the screen industry…
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Ralph van Dijk: Brand Salience Through Sound – You Need the Right Amount of Wrong
By Ralph van Dijk, Co-Founder, Saliō Sonic Strategy Every sonic branding brief I’ve seen includes some ver…
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The advertising industry has a producer problem. And AI just made it worse.
By Sara Pethybridge (right) and Izzy Watts (left), co-founders of MettleLab The first quarter of 2026 has not bee…
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Taylor York’s One Show Diary: Everything is PR
Taylor York, National Head of Earned & Owned at Thinkerbell, recently represented Australia on the global jury for t…
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Rupert Degas: Do you mind if I try something?
By Rupert Degas, voice actor There’s a hierarchy in advertising production that nobody talks about but ever…
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Natalie Dean-Weymark: Stop Calling It a Step Backwards. If You’re Not Ready for Flexible Work in 2026, You Already Are.
By Natalie Dean-Weymark, Co Founder & Co Director of Compass Studio We’re back here again. The work fro…
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Denny Handlin’s One Show Diary: “The work that rose to the top shared three distinct traits: simplicity, prolific impact + cultural relevance”
Denny Handlin, Executive Creative Director at VaynerMedia Australia, recently represented Australia on the global jury f…
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Roma Singhal: Marketing Has A Training Problem. The Solution Might Be A Game.
Written by Roma Singhal, Founder / Strategy Partner at Brandself and Creator / Strategy Trainer at Brand Game™, a gami…
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First-time delegate Bruce Tweedie finds warmth, wisdom and energy at AdFest
First-time AdFest delegate Bruce Tweedie of Music Mill shares his reflections from Pattaya, capturing the atmosphere, en…
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Geoff Main: Why marketers need to embrace the ‘trust economy’ in the age of AI
In this article, Geoff Main, Marketing Director/Founder, Passionberry Marketing explores the element of trust in the age…
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Bel Lloyd: Why are ads starting to look almost identical to organic search results?
By Bel Lloyd, Customer Success Lead, Amperity Why are ads starting to look almost identical to organic search res…
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Colin Cassidy: Do humans matter?
Colin Cassidy, the Australian-British voice actor behind the recent Dr Seuss-approved Grinch voice and narrator for the …
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Maya Ivanovic: Leadership isn’t about having the answer – it’s learning to let go
By Maya Ivanovic, Associate Director at Palin Communications What six months of mentoring taught me about leaders…
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The Wolf at the door of the global elite
In a competitive Asian creative landscape, Wolf BKK has climbed Campaign Brief Asia’s Creative Rankings and emerge…
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AI isn’t coming for advertising. Glasses are ~ Andy Flemming on the future of, well, everything.
By Andy Flemming, Creative Director…
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Adrian Randall: Say goodbye to these five marketing workflows in the age of AI
Adrian Randall, Director & Founder, Arcadian Digital…
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When AI Rejects You in Your Sleep: What Gets Missed Along The Way
Written by Kristy Camarillo, Head of People & Culture, The Royals Rejected By Morning A friend recently told …
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10 SUPER BOWL ADS REVIEWED: WHO SCORED A TOUCHDOWN AND WHO FUMBLED?
By Phil Barnes (pictured), Senior Creative at Connecting Plots Group….
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Kevin Swanepoel, CEO, The One Club for Creativity: Creativity Needs a Fairer Playing Field
Independent agencies are producing some of the most original work in the world, yet they continue to face structural dis…
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Jane Ormsby: Digital Media Trends for 2026
As digital media continues to evolve at pace, Scroll Media Managing Director Jane Ormsby outlines the trends she believe…
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Voice actor Rupert Degas: “Perfect Voices, Perfect Opportunity: The Brilliant Mediocrity of AI!”
We’re now in an era where brands have just six seconds to capture your attention in a world saturated with distrac…
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The Glue Society’s Jonathan Kneebone on 2025 – The Year When The World Nearly Lost Its Marbles
Written by The Glue Society’s Jonathan Kneebone The year will be remembered for the early evening of Sunday the 14 Dec…
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Philippa Moig reflects on her first six months as UnLtd CEO: “What I’ve seen, heard and felt – and why this industry means everything”
By Philippa Moig, CEO, UnLtd Six months into this role, and I still struggle to find the words for how much this …
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Paul Greenwood: Social Search, AI content and how online behaviour will change
By Paul Greenwood, global head of research & insight at We Are Social Social search Social search is set to surge …
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Kylie Pascoe: From Scroll to Soul – Reimagining Media for Emotional ROI
By Kylie Pascoe, General Manager, Melbourne, Hearts & Science Australians are living in a paradox: endless sc…
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David Vale: Production is Creative – How Collaborative Departments Deliver Better Work
By David Vale – Managing Director & Founder: HSLR Creative Productions Once upon a time, creatives and …
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Are Brands Too Fearful of the Ban? It’s Time for Progress, Not Panic.
Co-written by WiredCo.’s David Kennedy, Managing Director & Partner and Steph Edwards, Head of Social Content …
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Lexie Mand: The Future of Marketing – Six 2026 Trends Every Brand Should Know
By Lexie Mand, Delivery Lead, TAG If you thought 2025 moved fast, buckle up. Marketing in 2026 is set to be a whi…
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2026 Predictions: AI, Retail Media and the Ad Revolution
Partner content – With the pace of technological change accelerating across the advertising and media landscape, i…
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Damon Stapleton: Advertising. Ideas are easy. It’s the caring that costs.
A blog by Damon Stapleton, Chief Creative Officer, Droga5 ANZ…
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Andy Gilroy: Why now’s the time for agencies to zoom out, not add on
By Andy Gilroy, VP APAC, Cape.io As agencies lock in their 2026 plans, a familiar pattern is playing out. Everyon…
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Chris Kyme’s Postcard from Hong Kong with a Sydney visitor: Music Mill’s Bruce Tweedie
Chris Kyme continues his ‘Postcard from Hong Kong’ series with Bruce Tweedie, Managing Director of top music supervi…
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Domenic Brasacchio: “Shopping the tickets” – Brands are digging themselves into a discount hole
By Domenic Brasacchio, Co-Founder and Managing Director, DPR&Co Melbourne. Every discount is a short-term win…
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Damon Stapleton: Creativity. Why do people still go to art galleries?
A blog by Damon Stapleton, Chief Creative Officer, Droga5 ANZ Recently I was in Melbourne with a spare afternoon….
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The m25 Global Creative Series Episode 12: VML’s Kim Pick on AI, culture and creativity and why New Zealand continues to punch above Its weight
Episode 12 of the m25 Global Creative Series takes us to New Zealand. This series features conversations with exceptiona…
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Georgia Brown’s MADC Netball Comp Wrap-Up
Melbourne’s ad agencies took netball very seriously last Friday with 15 teams clashing at the MADC agency-vs-agency ne…
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Blake Power: The Trust Recession & Implications for Brands
By Blake Power, General Manager of Sydney, Hearts & Science If 2024 was the year that we all found the true p…
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Death to sh*t ads: Creativity as a competitive sport
A blog by Jess Wheeler, Creative Director, SICKDOGWOLFMAN After watching the new brand campaigns from Anthropic a…
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Lahra Carey + Vee Shah: As AI dominates PR, the value of original thinking will attract a premium
By Lahra Carey, Principal at Narrative Communications, and Vee Shah, Senior Account Manager at Narrative Communications …
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CB WA Q&A with Initiative CEO Jo McAlister: From Perth beginnings to national leadership
In November last year, IPG Mediabrands Australia promoted Jo McAlister to CEO of Initiative Australia. A homegrown talen…
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Billy Loizou: Conversion APIs – Unlocking Better Performance for Travel and Airline Campaigns
Guest post – Billy Loizou, APAC Area Vice President, Amperity The Australian travel and tourism industry, w…
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Lisa Burling: Lifelong learning isn’t about credentials – it’s about curiosity
By Lisa Burling, Founder of Grass is Greener Marketing Communications As agency founders, we’re told that lifel…
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Scott Walker: Is AI Making Us Dumb?
By Scott Walker, Founder and CCO, Ferocious A Ferocious Take on Learning, Laziness, and the Future of Human Intel…
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Luke Dean-Weymark: PR’s Big Moment in the Age of AI Search
By Luke Dean-Weymark, Co-Founder and Co-Director, Compass Studio PR budgets may have tightened, but the potential…
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Damon Stapleton: Creativity. Can we please have a bit of culture around here?
A blog by Damon Stapleton, Chief Creative Officer, Droga5 ANZ “Home’s where you go when you run out of homes….
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Tennille Burt: From novelty to necessity – democratising 3D out of home
By Tennille Burt, Chief Marketing Officer, QMS Three-dimensional digital out of home (3DOOH) is no longer a gimmi…
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Zoe Goodhardt: Why agencies need to speak P&L
By TAG Partner and Head of Growth and Marketing Zoe Goodhardt In marketing, creativity has always been king, or i…
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The Content Path: From Creation to Conversation
Trent Agnew, CEO APAC at Tag, on how evolving content production is shaping the path from creation to conversation….
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Damon Stapleton: That’s not a knife. That’s a creative team.
A blog by Damon Stapleton, Chief Creative Officer, Droga5 ANZ…
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Sarah Spence: Human curiosity is the ultimate content advantage
Everyone’s chasing speed in content right now: faster production, bigger volumes, AI-powered output. But as Sarah Spen…
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Ben Coulson: The loneliest place on earth (for a creative)
By Ben Coulson, renowned creative leader and former CCO at Dentsu Creative….
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Adam Bodfish: What My Autistic Daughter Taught Me About Being a Creative Director
Adam Bodfish, Executive Creative Director at McCann Birmingham, has worked at some of Australia’s top agencies, includ…
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Death to sh*t ads: If there’s no tension, it’s not interesting.
A blog by Jess Wheeler, Creative Director, SICKDOGWOLFMAN…
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Jess Wheeler: Some things that have left a dent in my brain. A selection of work that has stuck.
A blog by Jess Wheeler, Creative Director, SICKDOGWOLFMAN When I’m coming up with ideas, I’ll often have some…
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Bite Sized Bingeing: Why I Watch Old TV Shows One Swipe at a Time – by Jacqui Capel
By Jacqui Capel, Head of Media at Today the Brave…
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Matthew Forzan: How brands can regain trust in a world full of deepfakes + AI generated content
By Matthew Forzan, Founder and Managing Director of Yogurt Digital In a digital world increasingly saturated with…
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Josep Jover’s Creative LIAisons Reflections: “It Marked a Before and After in My Career”
Since 2012, Campaign Brief has proudly partnered with the London International Awards to send some of the region’s bri…
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Ant White: Independents Aren’t the Alternative, They’re the Blueprint
In this opinion piece, Sunday Gravy CCO Ant White reflects on the rise of the independent agency model, and why he belie…
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The Creative Reset: Lessons on Escaping the Seasonal Slump from Cannes Lions 2025
By Paul Cotton, Head of Ideas, Weber Shandwick and Jack Morton Australia It happens every year. The energy of Jan…
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Sophie Beard’s Creative LIAisons Reflections: “Attending the Creative LIAisons Conference was a seriously, big deal”
Since 2012, Campaign Brief has proudly partnered with the London International Awards to send some of the region’s bri…
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Craig Hunter: An Apology to Creatives from a Planner
Craig Hunter, ex-DDB Planning Director and now Founder and Managing Director of Blacksheep Strategic Group, has penned a…
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John Ilian: What I learnt from losing a client
By John Ilian, Sharper Pencil, Perth As a Freelancer, I had been supplying a Perth-based commercial radio station…
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Ben Liebmann: Dangerous duplicity? Cannes Grand Prix for Budweiser’s Iconic Sounds hits dangerous bum note
Originally published by Mi3 Australia, this opinion piece is by founder Ben Liebmann, Founder of Understory, an internat…
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Damon Stapleton: Cannes. The truth is nobody bloody knows.
A blog by Damon Stapleton, Chief Creative Officer, Droga5 ANZ…
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Luke Fitzpatrick: The Innovation Illusion – Why media agencies must rethink, not just reformat
By Luke Fitzpatrick, Head of Digital at Assembled Media In an industry that prides itself on being forward-thinki…
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Miriam Wells: Cannes 2025 – Human creativity as a competitive advantage in the Age of AI
By Miriam Wells, Co-founder, Allegory In a world dominated by headlines about automation, algorithmic filter bubb…
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ANDY FLEMMING. CANNES LION HUNTER.
Written by Andy Flemming Robert De Niro’s character in ‘Heat’ famously said ‘Never have anything in your …
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The One Show 2025 Insights Report reveals key trends and jury predictions
The One Club for Creativity has unveiled key industry-defining trends based on this year’s entries and comprehensive p…
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Marty Hungerford: How marketing and advertising creatives can thrive in the AI era
Guest post by Marty Hungerford, Chief Innovation Officer, BRX If you’re a passionate creative professional,…
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Damon Stapleton: Creativity. The value of water on the smoke.
A blog by Damon Stapleton, Chief Creative Officer, Droga5 ANZ…
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The Power of One – A Designer’s Leap from Comfort to Clarity
South African designer and creative director Daniel Ting Chong will speak at The Design Conference (18–20 June 2025 at…
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Ben Coulson’s D&AD Diary Part 1 – Case Study Waterboarding
Ben Coulson, ANZ Chief Creative Officer at Dentsu Creative is president of the Creative Commerce Jury at this year’…
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Lisa Fedyszyn’s The One Show Diary: “The best ideas didn’t just solve, they expanded, echoing far beyond the boundaries of the category”
Lisa Fedyszyn, Chief Creative Officer at Special New Zealand, recently represented Aotearoa on the global jury for the O…
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Sanam Goodman and Erin Morris: First it was media agencies. Now Meta’s trying to kill the creative agency. Here’s why they won’t succeed.
In this punchy op-ed, Erin Morris and Sanam Goodman, diehard creatives from Australian indie agency Young Folks, unpack …
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Stuart Black: The niche that led to an 18-year success story
In an industry obsessed with reinvention, success often hinges on finding your edge, and sticking with it. For Stuart Bl…
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IMAA: Proposed WA Government Master Media CUA changes are a blow to Indie agencies and the Western Australian economy
Sam Buchanan, CEO of the Independent Media Agencies of Australia (IMAA) warns about the WA Government’s proposed c…
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Only 13% of Aussie brands use humour: Willow & Blake asks why in The Humour Advantage report
Willow & Blake Lead Copywriter and Strategist Clare Taylor reflects on the humour advantage in branding, and why the…
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Greg Hahn: AI won’t replace creatives who connect with judgement, instinct and emotion
Greg Hahn, co-founder and chief creative officer of Mischief @ No Fixed Address, New York, on why AI can’t replace…
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Helen Johnson: Stop Hiding the Data – Why Agencies Must Share the Same Metrics with Clients
By Helen Johnson, Tangram’s Australia-based managing director and founder. We all know the client-agency relati…
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Paul Swann’s One Show Diary Wrap-Up: “The Best Ideas Don’t Just Chase Culture, They Change It”
Paul Swann, Executive Creative Tinker at Thinkerbell, recently represented Australia on the global jury for the Cultural…
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Dan Beaumont: Looking for Certainty in a Chaotic World
Does it feel like the world order, we once depended on, is slipping away? Has it become an irrational mess? A runaway tr…
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Amber Abbott at Spikes: Brands are utilising the power of PR to start meaningful conversations and effect tangible change in today’s world
Amber Abbott (pictured), Managing Director of one green bean, part of the HAVAS PR Network, recently represented Austral…
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Samantha Keah: Unhinged Marketing – Do Brands Need to be “Weird” to Win?
By Samantha Keah (pictured), Biddable Manager at Assembled Media The internet has always been a weird and comfort…
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Jess Wheeler: Sometimes, our job is to get out of the way. And why ideas are a bit like eggs.
In his latest blog post on Death to Shit Ads, Jess Wheeler, Creative Director at SICKDOGWOLFMAN, compares nurturing an i…
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Peter Kirk’s Spikes Asia Diary: Why Aussie Ads Need to Break Out of Their Comfort Zone
Peter Kirk, Founder and Creative Director of Indigenous Australian-led creative consultancy, Campfire X recently represe…
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Damon Stapleton: Advertising. How do you rob a bank without going into a bank?
If there was ever an industry who can deal with insane change it is advertising. It’s what we do every single day. &nb…
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Dan Beaumont: What are we really selling?
People buy fizzy drinks, diamonds, and choppers. But if we market it right, people might feel a little more happiness, &…
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Billy Loizou: How F1 Aussie Grand Prix Leveraged Targeting and Data to Drive Deeper Connections
Guest post by Billy Loizou, APAC Area VP, Amperity With brands across Australia, New Zealand and APAC strapped in…
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Justine Sywak: More than a Seat at the Table – Why it’s time to rewrite the narrative
By Justine Sywak, Director of Public Relations & Stakeholder Engagement, The Shannon Company Picture this: a creativ…
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Gareth Nicholls: Media data is meaningless without actionable insight
By Gareth Nicholls, Managing Director at Assembled Media The marketing landscape is shifting rapidly, demanding a…
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Billy Loizou: How AI helps kick ad goals during Super Bowl
By Billy Loizou, APAC Area VP, Amperity As the Super Bowl fast approaches, retail advertisers face a critical cha…
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Bree Johnson: Lessons from 15 years of owning an agency
By Bree Johnson, co-founder and managing partner, Willow & Blake Today marks fifteen years of W&B. My gut…
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Matt Barbelli from Wonderful: “What Story Is Your Brand Telling This Australia Day?”
By Matt Barbelli, founder and director, Wonderful Digital….
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Jamie Scott on the balancing act of chemistry, collaboration and creativity in the workplace
By Jamie Scott, group managing director of independent agency Showpony Advertising Work from home is a bit of a l…
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Jonathan Reeve: The psychology behind gamification in retail marketing
By Jonathan Reeve, vice president, APAC, Eagle Eye…
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Billy Loizou: Sports marketing and fan engagement – What’s new?
As summer sports season goes into ‘full swing’, Amperity APAC area VP Billy Loizou takes a look at the innovative wa…
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Francesca Kelly: Beyond the Buzzwords – The Benefits of Prioritising Workplace Wellbeing
By Francesca Kelly, Managing Director NZ, DARKHORSE The phrase ‘Workplace Wellbeing’ can be divisive. We’re…
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Peter Kirk’s 2024 Year in Review: “Where are we as an industry?”
By Peter Kirk, Founder and Creative Director of Campfire X It’s been an interesting year, probably one of t…
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A deep dive with m25 network partner Reel Factory about their journey into drones, film-making and founding one of New Zealand’s leading full-service production houses
m25’s founder, Chloe Ko, caught up with Reel Factory founder, Dan Watkins, as part of m25’s profile series, which hi…
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Motion control and slow motion specialists Robotface celebrates five years of business
In late 2019, cinematographer Tom David founded Robotface with producer Andrew Dale in the belief there was an appetite …
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Terry Durack: Why I’m giving up the best job in Sydney
Before becoming one of Australia’s most celebrated restaurant critics, Terry Durack had a charmed advertising career. …
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Vildana Praljak: How brands and agencies may be excluding the best and brightest creative talent – and what to do about it
Tomorrow December 3 is International Day for People with Disability (IDPwD). It’s a chance for brands and agencies to …
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Sarah Brason: The Gender Gap in Creative Leadership – An Unfinished Story
Written by Sarah Brason, Creative Director and Brand Amplifier. I am super proud of the role I play as a woman in…
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Inside the Avalon Film Festival: Ben Welsh’s Diary of Chaos, Creativity, and Cinema #1
Renowned creative leader, author, and former DDB Australia CCO Ben Welsh takes us behind the scenes of the Avalon Film F…
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Rankin McKay: Creativity in the Age of Culture Consumption
In a world where culture is devoured at lightning speed, Balance strategist and writer Rankin McKay explores the challen…
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Damon Stapleton: As the building changes, the Wild West approaches
A blog by Damon Stapleton, chief creative officer, The Monkeys New Zealand….
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Talking tasty technique, tasty skills and tasty table top shoots with director Ben Flaxman
Ben Flaxman is one APAC’s Top Tabletop Directors at Australia’s premier food production studio, Tasty Pictures. Spec…
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Rocky Ranallo: From Cricket Pitches to Creative Pitches – Bringing Ad Careers to Western Sydney; Enrol now for the early November Semester
Advertising has a problem – it’s seen as a ‘posh’ career, far removed from the realities of many com…
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Hakuhodo Hong Kong’s Mandy Lo’s wrap-up and highlights of LIA’s Creative LIAisons in Las Vegas
Mandy Lo is Senior Copywriter at Hakuhodo Hong Kong. Lo was one of the 125 talented young creatives, selected from aroun…
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M25 founder and K-Box owner Chloe Ko talks up the global rise of the Korean market
M25 is the recently launched and growing Asia production representation network that now includes production, post produ…
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Grey Malaysia’s Hana Sudradjat + Anlyne (Yet Yun Chen) wrap-up and share highlights of LIA Creative LIAisons in Las Vegas
Grey Malaysia’s Hana Sudradjat (Copywriter) and Yet Yun Chen ‘Anlyne’ (Art Director) were two of the 1…
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Pooja Manek, a Cannes Lions See It Be It 2024 delegate, shares her thoughts on why not applying would be a missed opportunity
Cannes Lions SIBI 2025 is now open for applications, and Campaing Brief Asia chatted with one of this year’s delegate,…
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Wolf BKK’s Pandarie Somjit’s wrap-up and highlights of LIA Creative LIAisons in Las Vegas
Imagine being a young creative in the LIA jury room witnessing your campaign being judged – and it goes all the wa…
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Jasmine Allen: Black Friday/Cyber Monday Campaigns – Who is getting it right?
By Jasmine Allen, head of performance, Impressive For many businesses, Black Friday and Cyber Monday campaigns ha…
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Ben Lilley Live From Vegas: Some Surprising LIA Hacks
Ben Lilley, Creative Chairman of HERO + McCANN, represented Australia on the LIA Integration and Direct jury. Here he re…
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Angus and Alana’s Creative LIAisons Diary #2: Chasing Ideas, Not Titles + Final Carpet Critiques
BMF creatives Angus Whalan and Alana Koutoulas are representing Australia at the 2024 LIA Creative LIAisons program in L…
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Ben Lilley Live From Vegas: Where Product Eats Purpose For Breakfast
Ben Lilley, Creative Chairman of HERO + McCANN, is representing Australia on the LIA Integration and Direct jury. Here h…
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Nick Simkins LIA Diary Wrap-up: In Vegas and in Advertising, Playing it Safe Rarely Wins
Nick Simkins, executive producer at FINCH, Sydney represented Australia on the LIA Production & Post-Production and …
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Kean Szczur’s Creative LIAisons Diary #2: Magic Mountains, Creative Showdowns and Free Pours
Dentsu Creative Melbourne art director Kean Szczur is representing Australia at the 2024 LIA Creative LIAisons program i…
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Micah Walker’s LIA Diary Wrap-up: The Highs and Lows of Judging TV, Cinema and Online Film at LIA
Micah Walker, founder and CCO of Bear Meets Eagle On Fire represented Australia on the LIA TV & Cinema and Online Fi…
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Ben Lilley Live From Vegas: Jesus Is Here
Ben Lilley, creative chairman of HERO + McCANN, is representing Australia on the LIA Integration and Direct jury. Here, …
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Josep Jover’s Creative LIAisons Diary #3: Shadow judging, Golf, Giant Pumpkins and Casino losses
DDB Group Aotearoa senior art director Josep Jover is representing New Zealand at the 2024 LIA Creative LIAisons program…
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Adam Ferrier’s LIA Diary #3: Big winners + Vegas as a Muse for Creativity’s Power to Transform
Adam Ferrier, chief thinker and co-founder of Thinkerbell is representing Australia on the LIA Creative Strategy and Tra…
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Declan + Imogen’s Creative LIAisons Diary #2: Acid Reflux and Enlightenment – What Vegas Taught Us
BMF copywriter Declan Harrick and art director Imogen Wetzell Ramsey AKA “Dimo” are representing Australia a…
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Josep Jover’s Creative LIAisons Diary #2: Creative Breakthroughs, Voodoo Dolls and Vegas Madness
DDB Group Aotearoa senior art director Josep Jover is representing New Zealand at the 2024 LIA Creative LIAisons program…
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Let’s do this for real… The Woodshed’s Brad Sayers on Filming the Unexpected for Hydralyte
Production company The Woodshed has partnered with agency Five By Five Global and Care Pharmaceuticals to bring their &#…
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Jordan Davies: How much does diversity mean to your business?
In recent years, the conversation around diversity and inclusion in advertising has become increasingly prominent, but w…
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Angus and Alana’s Creative LIAisons Diary #1: Serene Deserts, Bold Ideas and Casino Carpets
BMF creatives Angus Whalan and Alana Koutoulas are representing Australia at the 2024 LIA Creative LIAisons program in L…
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Adam Ferrier’s LIA Diary #2: Purpose-Driven Flops vs. Genuine Commercial Creativity That Works
Adam Ferrier, chief thinker and co-founder of Thinkerbell is representing Australia on the LIA Creative Strategy and Tra…
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Kean Szczur’s Creative LIAisons Diary #1: Lessons from Advertising Legends, 10 Coffees Deep
Dentsu Creative Melbourne art director Kean Szczur is representing Australia at the 2024 LIA Creative LIAisons program i…
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Josep Jover’s Creative LIAisons Diary #1: LIAving Las Vegas – First impressions from LIA 2024
DDB Group Aotearoa senior art director Josep Jover is representing New Zealand at the 2024 LIA Creative LIAisons program…
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Declan + Imogen’s Creative LIAisons Diary #1: Lessons from Las Vegas and Jurassic Park
BMF copywriter Declan Harrick and art director Imogen Wetzell Ramsey AKA “Dimo” are representing Australia a…
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Karla Henwood’s LIA Diary #1: Yes or No Will Do… But It’s Never That Simple
Karla Henwood, executive creative producer at Squeak E. Clean Studios is representing Australia on the LIA 2024 Music &a…
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Adam Ferrier’s LIA Diary #1: From creatives to strategists – expanding the party in Vegas
Adam Ferrier, chief thinker and co-founder of Thinkerbell is representing Australia on the LIA Creative Strategy and Tra…
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Damon Stapleton: And remember kids, don’t waste your imposter syndrome.
A blog by Damon Stapleton, chief creative officer, The Monkeys New Zealand….
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Navigating the Creative Director journey: Lessons from AWARD’s exclusive course
Liz Hammond, Creative Director at Rare, shares her learnings from the recent AWARD Creative Leadership course, held in S…
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Helen Johnson: The hard truth about change management in advertising agencies
By Helen Johnson, Tangram’s Australia-based managing director and partner In my 20-odd years working with agenc…
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AWARD School tutors Loz Maneschi and Jimmy Williams on why not having a f*cking clue is more useful than you think
On the day after the AWARD School Graduation, Jimmy and Loz – Cocogun creatives and 2024 tutors – reflect on the pow…
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Peter Ibarra: How brands can engage audiences during Olympic season
By Peter Ibarra, head of media and adtech solutions at Amperity Ad campaigns during the Olympics, or any high-pro…
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Billy Loizou: How Australian marketers can adapt to privacy changes
By Billy Loizou, area vice president APAC, Amperity. Australian marketers face a pivotal moment as the country pr…
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Industry experts discuss what Google’s cookie decision means for marketers and advertisers
The crumbling of the third-party cookie has been up for debate for a good four years since Google made their initial ann…
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Paul Hewett: “Google won’t kill 3P cookies but it doesn’t matter anyway”
Google has just announced that they won’t be killing off third-party cookies in Chrome after advertisers and publisher…
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Initiative’s Head of Perth Paige English: Staying Power – The Value of Long-Term Commitment
By Paige English, Head of Perth, Initiative….
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Gruen delves into new Roy Hill ad: “If you don’t support mining, I won’t support athletes, and we won’t do well at the Olympics.”
Gina Rinehart’s new Olympics commercial for Roy Hill came under fire in last week’s episode of Gruen. The ne…
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Sarah McGregor: Supercharge your creative career – be a sponge and surround yourself with magical unicorns
Soaking up the brilliance of top ad industry creatives (and stealing all their secrets), is the best way to get ahead as…
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Damon Stapleton: People. Always the last piece of the puzzle.
A blog by Damon Stapleton, chief creative officer, The Monkeys New Zealand. “You can be cautious, or you can be…
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Damon Stapleton: Advertising. What do you get when snow melts?
A blog by Damon Stapleton, chief creative officer, The Monkeys New Zealand. “Life is travelling to the edge of …
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Marcus Tesoriero: Cannes 2024 – Relax, We Can Laugh Again
By Marcus Tesoriero, chief creative officer, The General Store. Amidst the AI hype, Elon Musk buzz, and typical r…
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Alexandra Gregory: Is your ad campaign getting the ‘attention’ it deserves?
Attracting and retaining audience attention in today’s digitally fragmented environment has never been more challengin…
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Nick Snelling: The 10 Species of Copywriter
Written by Nick Snelling, freelance creative director, senior copywriter and author…
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Ben Welsh: “After over 30 years working in the ad industry, I’ve finally learned what a brand is”
Renowned creative leader and author Ben Welsh shares six key takes since launching his own wine company Avalon. I…
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Understanding modern masculinity – the new narratives shaping male identity and behaviour
A new research report from 72andSunny and CrowdDNA’s New Narratives series identifies the cultural shifts in how men t…
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Helen Johnson: Survival of the fittest – Indie agencies facing the AI battle
By Helen Johnson, Australia-based managing director and partner, Tangram AI, technology, and automation are trans…
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Janice Chan: ACR Technology – Advertiser’s new best friend
By Janice Chan, VP platform and client services APAC, Nexxen There’s a lot of buzz surrounding Automatic conten…
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Sarah McGregor’s The One Show 2024 Diary #2
Sarah McGregor, executive creative director at Dentsu Creative, Melbourne represented Australia on the global jury for B…
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DDB Sydney strategist and comedian Tom Witcombe shares his picks for the 2024 Melbourne International Comedy Festival
By Tom Witcombe, strategist, DDB Sydney and comedian. In my dual lives of writing creative briefs by day, and per…
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James Mackinnon’s SXSW 2024 Diary Wrap-Up
In a festival brimming with Artificial Intelligence, someone needed to fly the flag for human stupidity. Here TABOO mana…
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Helen Ferguson: Fostering creativity for future designers
In February, senior brand designer at Hulsbosch, Helen Ferguson became a mentor for Graphic Design students at Enmore TA…
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Damon Stapleton: Creativity. The Value of the Painted Word.
A blog by Damon Stapleton, chief creative officer, The Monkeys New Zealand. “There is only one valuable thing i…
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Diversity and design: Bonzai’s Pooja Kulkarni reveals all
As recent research detailing Australia’s gender gap brings stark realities to light, it’s evident, now more than eve…
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Damon Stapleton: Creativity. Things we shouldn’t lose.
A blog by Damon Stapleton, chief creative officer, The Monkeys New Zealand. “We don’t stop playing because we…
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Pete Ibarra: Third-party cookies, AI and the rippled effect on advertising and marketing
Peter Ibarra, head of adtech solutions, Amperity reveals what companies need to be prepared for this year when it comes …
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Andy Flemming’s fevered and hallucinatory Super Bowl review
One of the significant problems with writing a Super Bowl review is having to watch the game first, and as I have absolu…
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AWARD’s Jonathan Kneebone: Just what the industry needs. A new approach to ranking.
A new creative ranking index has been incorporated into this year’s AWARD Awards – APAC’s most prestigious cre…
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WiredCo partner David Kennedy: Sorry we don’t have Super Bowl, is Pepsi Bowl OK?
By David Kennedy, partner, WiredCo. I have two confessions. I’ve seamlessly and painfully crowbarred tens of Us…
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The Glue Society’s Jonathan Kneebone on 2023 ~ The Year Susan Made Herself A Sandwich
By Jonathan Kneebone, founder, The Glue Society….
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Damon Stapleton: Be a Geoff and try a little tenderness.
A blog by Damon Stapleton, chief creative officer, The Monkeys New Zealand. Got on a lucky one. Came in eighteen …
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Billy Loizou: How brands are leveraging customer data to evolve their business
By Billy Loizou, area vice president APAC, Amperity. The world of customer data is rapidly changing, and companie…
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Billy Loizou: How to ‘sleigh’ your holiday campaigns
By Billy Loizou, Area VP APAC, Amperity The way consumers shop during the holidays has undergone a significant tr…
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Nat Taylor: 6 Things I’ve learnt in 6 Months
This week production company Poppet turns 6 months old. Here Poppet executive producer Nat Taylor shares what she’s le…
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VML Global CCO Debbi Vandeven: Over the Rainbow – How knowledge, heart, courage and spirit can take VML into the future
By Debbi Vandeven, global chief creative officer, VML If there’s one thing I’ve never questioned over the yea…
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Damon Stapleton: Creativity. Now and then can both be true.
A blog by Damon Stapleton, chief creative officer, The Monkeys New Zealand….
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Undertow asks ‘Is social media (or all media) ageist?’
Undertow Media sees so many briefs targeting solely Gen Z and Millennials, but swiping left on Gen X, those between 41-5…
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Joe Hawkins’ LIA Radio & Audio judging diary
Eardrum Australia’s Joe Hawkins on his LIA judging experience in Las Vegas and the best work from the Radio & Audi…
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LIA Developing The Creative Leaders of The Future Through Creative LIAisons
Day 4 of Creative LIAisons was made up of a truly legendary panel of speakers who each gave the attendees insights gaine…
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Tay Guan Hin’s LIA 2023 Jury President’s Diary
The London International Awards judging at the Encore hotel in Las Vegas has just concluded. The judging week was hugely…
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Damon Stapleton: Creativity. All a Monet really needs is Taylor Swift.
A blog by Damon Stapleton, chief creative officer, The Monkeys New Zealand….
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Nick Snelling: Creatives are an endangered species
Written by Nick Snelling, illustrations by Dean Mortensen. Bad news just in: Creativity is no longer a uniquely h…
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Jeremy Southern: Now is the age of ageism
As discriminations go, ageism is relatively young. And by that, I mean it has only recently started to be identified as …
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CB Q&A: LePub APAC’s Executive Creative Director Cyril Louis – “We Find Better Ways To Matter”
Campaign Brief Asia spoke with Cyril Louis, who was national ECD at Holler Australia for 2 years in 2015-17, about launc…
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David Fish: Why marketing budget cuts highlight the need to better communicate value
By David Fish, strategic communication specialist and founder of No Two Fish. As consumer confidence wavers, and …
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Damon Stapleton: Creativity. What will the wrong answers be worth tomorrow?
A blog by Damon Stapleton, chief creative officer, The Monkeys New Zealand….
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303 MullenLowe’s Matt Oakley – 100 days
By Matt Oakley, Chief Strategy Officer at 303 MullenLowe….
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