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  • Waitrose serves up romcom magic in 2025 festive spot ‘The Perfect Gift’ via Wonderhood Studios

    In the lead-up to Christmas, Campaign Brief is shining a spotlight on the season’s most anticipated campaigns from aro…

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  • Prezzee jingles all the way to Christmas in quirky new global campaign via Two-Eyed People

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  • Beyond the Brief: How FEDERATION and Maritime NZ’s cheeky “spokes-buoy” became every complacent boatie’s best mate on the water

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  • Waitrose serves up romcom magic in 2025 festive spot ‘The Perfect Gift’ via Wonderhood Studios
    No Comments

    In the lead-up to Christmas, Campaign Brief is shining a spotlight on the season’s most anticipated campaigns from aro…

  • Tesco celebrates the perfectly imperfect in 2025 Christmas campaign via BBH London
    No Comments

    Tesco has launched its 2025 Christmas campaign ‘That’s What Makes It Christmas’ via BBH London, featuring …

  • PETA exposes carnage behind the Chrissy cheer in ‘Happy Christmassacre’ work via Grey London
    No Comments

    In the lead-up to Christmas, Campaign Brief is shining a spotlight on the season’s most anticipated campaigns from aro…

  • Kitchen Warehouse and Special introduce heat-activated ‘Bake Friday Deals’ for Black Friday
    No Comments

    Kitchen Warehouse is taking a fresh approach to Black Friday, aiming to make their offers stand out in a sea of sameness…

  • A tiny wind-up car named Ampy stars in Ampol’s next evolution of their ‘A to Anywhere’ platform
    No Comments

    Ampol has unveiled the next evolution of their ‘A to Anywhere’ platform, a celebration of Australian ambition, broug…

  • Prezzee jingles all the way to Christmas in quirky new global campaign via Two-Eyed People
    No Comments

    Prezzee is bringing to life the joy and ease its global digital gifting platform brings to Christmas gift-giving in its …

  • Beyond the Brief: How FEDERATION and Maritime NZ’s cheeky “spokes-buoy” became every complacent boatie’s best mate on the water
    No Comments

    Every summer, Kiwis hit the water – confident, capable, and sometimes a little too relaxed about safety. But most …

  • “Yes, I DiDi” Returns for Summer with a One-Frame Commercial via Sunday Gravy
    No Comments

    Following the huge success of the original “Yes, I DiDi” campaign, DiDi has launched its next instalment just in tim…

  • The cow knows how in Devondale’s latest campaign via Leo Australia
    No Comments

    Devondale has launched its new campaign, titled ‘The Cow Knows How’, created by Leo Australia with media strategy by…

  • Kathmandu enlists The Inspired Unemployed for new Trailhead Pack campaign via Motion Sickness
    No Comments

    Kathmandu has teamed up with Australian comedy duo and travel enthusiasts The Inspired Unemployed to launch its latest p…

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