Catch.com.au helps Aussies enjoy a fuss-free holiday season in new campaign via Ortolan
Dreaming of an Aussie summer filled with laid-back moments? Catch.com.au is giving customers permission to take it easy with its new retail campaign, ‘Catch Everything, Do Nothing’ created in collaboration with creative agency Ortolan.
The campaign shines a spotlight on how the Australian online marketplace makes shopping effortless, helping families spend more time on the things that really matter.
Launching nationally on December 9 across AVOD (advertising video on demand), outdoor, social, and digital channels, ‘Catch Everything, Do Nothing’ is designed to resonate with Catch’s audience by tapping into the humour, quirks, and emotion of the Aussie way of life.
Catch.com.au Head of Marketing and eCommerce, Emma Paterson says: “This campaign is about embracing the simple joys of an Australian summer while showing how Catch can take the mental load out of shopping. Whether you’re preparing for the holidays, updating your summer wardrobe, or getting ready for back to school, we’ve made it easier than ever for Aussies to do it all online – anywhere, anytime.”
The films themselves, shot and produced by Pork Store Productions lean into the universal joy of summer downtime: those beautifully simple, yet irreplaceable, moments shared with family. From teens floating lazily in the pool to grandad enjoying a hearty laugh under a whimsical sprinkler, each scene highlights how “shopping everything online, in one place” means Aussies can relax and spend more time ‘doing nothing’ this summer.
Ortolan Director, Chloe Quigley said, “Being Australian owned, it was important to create something distinctly Aussie. From the sun-soaked backyard pool to the family dynamics, this campaign captures the charm of real, relatable moments and connects emotionally with our audience.”
As summer transitions into back to school, the same message holds true: Catch.com.au is the go-to destination for every need, from summer fun to getting back to it.
The humour and relatability extend into other parts of the campaign, supported by a strategic out-of-home strategy. Vibrant and playful visuals ensure Catch stays top-of-mind, whether you’re shopping for holiday essentials or school supplies.
The Catch.com.au Summer campaign runs from today (Monday, December 9th) with the Back to School launching January 3rd.
Creative Agency: Ortolan
Agency Director: Chloe Quigley
Writer & Creative Director: Daniel Pollock
Account Director: Felicia Madzzar
Art Director: Amelia Goss
Client: Catch.com.au
Head of Marketing & Ecommerce: Emma Paterson
Head of Content: Alex Wright
Marketing Manager: Kate Manger
Art Director: Nadia Morali
Marketing Specialist: Bronwyn Hopkins
Production House: Pork Store Productions
Director: Hayden Somerville
Producer: Ruby Thomas
DOP: Simon J Walsh
Wardrobe Stylist: Val Vizzi
Production Designer: Sarah Minson
Gaffer: Jem Towsey
Starring: Rosa Nix, Gen Maguire, Manu Suri, Dia Gerard, Savannah Dimachki