Cash Converters appoints Rare

Rare has won the national Cash Converters account following a competitive pitch as part of an extensive review of the brand’s marketing as it moves to becoming a financial services company.

That review has seen long-term marketing director Glenn Donaldson and media manager Nicki Sullivan both leave the business.

The decision to appoint Rare was widely expected, and is a welcome vote of confidence in the Perth industry from a locally-based national advertiser.

The incumbent of ten years, 303 MullenLowe decided not to participate in the pitch and parted company with the brand in March.

Dentsu Aegis Network in Perth was appointed to the national media account in November last year.