Carsales teams up with Nick and Carrie to engage today’s diverse Australia in new campaign via Two Tractors

carsales is hitting the road on a new venture, partnering with renowned multicultural influencer couple Nick and Carrie for its 2024/2025 summer campaign via Two Tractors.

 

This partnership puts Nick and Carrie in the driver’s seat as the faces of the campaign, designed to strengthen carsales’ position as the #1 digital auto marketplace and build connections with today’s diverse Australia.

Australia is home to 8.18 million international residents, making up over 30% of the population. During the 2022-2023 financial year, the country welcomed 737,000 new arrivals – a 73% annual increase. As a driving nation, carsales understands the importance of providing newcomers with a trusted and secure platform to buy their next car. By partnering with Nick and Carrie, who have a combined social following of over 20 million, carsales hopes to engage with and provide value to this fast-growing audience.

“We’re excited to have Nick and Carrie on board, their relatable content and remarkable influence align perfectly with our vision to connect meaningfully with diverse audiences,” said Rafael Constantinou, Executive General Manager of Marketing, Content & Customer at carsales.

“As a newcomer to Australia myself, having moved from Brazil early last year, I understand how daunting it can be to settle into a new country. A car is a significant purchase, and you want to feel confident in the platform you’re using. carsales has long been Australia’s trusted choice for buying, selling and researching cars, and this campaign is an exciting step in strengthening our connection with a key growth demographic of newcomers to Australia.”

As genuine advocates of carsales, Nick and Carrie have personally bought and sold multiple cars through the platform. With Nick’s Indian roots and Carrie’s Hong Kong heritage, their partnership reflects the campaign’s goal of celebrating and connecting with multicultural communities.

“We’ve been avid users of carsales for years, so this partnership is something we feel really connected to,” says Nick and Carrie. “Buying a car can be a stressful experience especially for those who are new to the country. We know firsthand how trustworthy and easy-to-use carsales is, and we can’t wait to share that confidence with our audience.”

Launching this week and running throughout December, carsales’ summer campaign with Nick and Carrie features a dynamic range of social and digital content, including two ads that highlight the convenience of carsales and its extensive variety of vehicles. The first ad, now live on digital video platforms, launched in theme with the Australia vs. India Test Cricket series.