Carsales brings NRL and AFL stars together in joint advertising collaboration via Two Tractors

Carsales has united two of Australia’s most iconic sporting teams – AFL’s Sydney Swans and NRL’s Melbourne Storm – in a fun and unique ad campaign via creative and production agency Two Tractors.

 

Blending sporting rivalry with a comedic twist, the campaign highlights the simplicity, security, and ease of buying and selling through carsales and marks an exciting milestone, bringing together players from both codes in the same campaign for the first time.

As proud sponsors of both teams, carsales’ new campaign places Swans and Storm on the same field where players face off, not in a game of footy, but in a light-hearted parody of the common tension points of buying and selling a car online. The hero of the campaign is a collaborative ad shot in a familiar post-match interview style but with a twist. As the ‘interview’ unfolds, the players drop classic footy clichés and trade playful jabs about their respective codes before revealing that the real game-changer was pay through carsales – a safer and easier way to get the deal done.

The campaign stars Swans’ Isaac Heeney, Errol Gulden, and Nick Blakey alongside Storm’s Bronson Garlick, Tyran Wishart, and Jack Howarth, bringing their on-field energy and charisma to the screen.

Additionally, this campaign includes two standalone ads focused on the benefits of buying and selling with Australia’s #1 digital auto marketplace. Promoting carsales’ breadth of over 220,000 new, used and demo cars to search from and the efficiency and ease of selling through carsales to an audience of over 1 million potential buyers every week.

Says Paul Barlow, carsales Managing Director: “We’re thrilled to bring the stars of both AFL and NRL together in the same campaign – something we haven’t seen done before across our industry. This is a fun and engaging way to highlight how buying and selling a car is quicker, easier, and more secure through carsales. Pay through carsales changes the game by minimising the friction of online transactions. We’ve seen strong adoption of this solution, and we’re thrilled to have the Swans and Storm bring this message to life in such an entertaining way.”

Launched to simplify online vehicle transactions, pay through carsales streamlines the process and features verified IDs, secure customer-controlled funds and faster payments to increase trust and confidence among buyers and sellers. Since launching just four months ago, over $30 million in payments has already been processed, demonstrating the growing popularity and consumer trust in the solution and platform.

The ads will run across in-stadium big screens, social media, and digital channels, to AFL and NRL fans alike as both teams kick off their seasons this weekend.

For more information, visit carsales.com.au.