Carnival Cruise Line Australia launches new ‘Fun Size Cruises’ social campaign via Redengine SCC
Carnival Cruise Line Australia is well known for its eight to 12 day cruises to the South Pacific, however to accommodate an increase in demand for shorter and more frequent vacations, the cruise line has released ‘Fun Size Cruises’, a social media led campaign to promote its shorter but still sweet cruise options created by Redengine SCC.
The ‘Fun Size Cruises’ campaign speaks to a growing number of people whom prefer to break up their annual leave holidays in favour of taking smaller and more regular vacations throughout the year.
Demonstrating that a little fun can go a long way in a more bite size cruise, the campaign also encourages those who are new to cruising to enjoy a small taste, by trying out one of these sample sized holiday packages.
Says Jayne Andrews, marketing director, Carnival Cruise Line Australia: “Especially at this time of year, when people are coming back from long holidays, it feels extra tough waiting for the next big vacation. Fun Size cruises offer people the chance to take another holiday between holidays, without feeling too guilty. They also make cruising even more accessible to those who haven’t tried it before, and we hope, once they have had a Fun Size, they’ll come back for more. Now, there is no excuse not to get away.”
Says Duncan Shields, creative director, Redengine SCC: “Carnival Fun Size Cruises are a great way for people to sample cruising for the first time and to experience the fun for themselves. What better way to bring that to life than a range of chocolates that demonstrate how the best things in life often come in fun size packages? Ultimately, these shorter cruises are about treating yourself: and that’s about moments — whether it’s a chocolate, a weekend getaway, or time with family.”
To view the campaign online visit: https://www.carnival.com.au/funsize.
Client: Carnival Cruise Line Australia
Marketing Director: Jayne Andrews
Brand and Retail Marketing Manager: Cassandra Frelczak
PR and Social Media Executive: Anja Cohen
Digital Marketing Lead: Max Miller
CRM Manager: Louise O’Grady
Creative Agency: Redengine SCC
Creative Director: Duncan Shields
Senior Creatives: Ben Harrison & Rob Peters
Senior Art Director: Baptiste David
Strategy Director: Paul Isbell
Account Director: Katy Ward
Account Executive: Madie Zillhardt
Media Agency: MediaCom
Digital Investment Manager: Claudia Domingues
Digital Investment Executive: Justine Baloh
Digital Investment Coordinator: Brittany Wrightson
5 Comments
cute campaign
Why PR this?
Obvious and boring execution of the product.
Looks like you spent 5 minutes on the idea.
Production of the video is awful.
And this isn’t social content, it’s just an ad you put on social.
And this is what you came up with, lazy lazy stuff.
Could have been good. But it isn’t. Nice connection between short cruises and fun size chocolate, but the social spot doesn’t do that connection justice, and is very poorly put together for such a big brand.
Looks like a uni assignment
It’s an F from me.