Carnival Cruise Line appoints Today the Brave as new creative agency

Today the Brave has been appointed Carnival Cruise Line’s (CCL) creative account, adding to the full service agency’s growing roster of clients.

As one of the most globally recognised brands in the travel and tourism industry, CCL is experiencing an exciting period of growth, fuelled by the escalating demand for cruise holidays.

Appointed to accelerate the brand’s strategy and creative, Today the Brave will be supporting CCL to help drive Australians to reappraise, experience, and embrace the value of a cruise, enticing them to jump on board.

Says Celia Wallace, partner, Today the Brave: “Following a challenging period for the cruise industry throughout the pandemic, the category is on a trajectory of ambitious global expansion. And Carnival Cruise Line is poised to capitalise on this wave of growth.

“Today the Brave will be working with the CCL team to unlock the value in their brand platform, ‘Choose Fun’, reminding Australians of the possibilities of a cruise.”

With two of the fleet currently deployed in Australia; Carnival Splendour sailing year-round from her Sydney homeport and Carnival Luminosa operating seasonally from Brisbane, the Carnival brand is one of the most locally known and respected in the cruise industry.

Says Anton Loeb, senior director, sales and marketing, Carnival Cruise Line: “Today the Brave’s approach to capitalising on new opportunities meant they were a natural partner for us at Carnival Cruise Line. While our growth plans are ambitious, we’re confident that the strategic thinking and unique approach to creativity will help us achieve our goals.”