Carlton Dry launches ‘Hello Beer’ bar at music festivals across Australia via District Agency
To celebrate Summer and the 2013 music festival season, Carlton Dry, the official beer of the hottest festivals this summer is bringing back the awesome Carlton Dry ‘Hello Beer’ bar to selected festivals around the country via District Agency.
The Carlton Dry ‘Hello Beer’ bar is a place where festival-goers can enjoy ice-cold Carlton Dry whilst hanging out with their mates and watching all the action on the main stage. The Carlton Dry ‘Hello Beer’ bar will hit Big Day Out on the Gold Coast and Melbourne as well as Future Music Festival in Sydney and Perth.
The bar made from three 40ft long shipping containers is fully adaptable and can be configured as a double stacked viewing deck, a natural amphitheatre for festivals or even its very own venue.
Inspired by the recent trend in converting shipping containers into living spaces and offices, Carlton Dry decided to transform shipping containers into a fully fitted out bar with the best viewing deck at the festival. It even has room for up to 200 people up top. Carlton Dry has managed to secure prime locations so none of the action is missed and they’ve even thrown in some surprise entertainment of their own.
Says Andy Meldrum, Carlton Dry’s general manager for marketing: “Being able to head to the bar, pick up a beer and enjoy the music in a pretty cool place is what our consumers love. The ‘Hello Beer’ bar will be one of the best spots for punters to kick back, crack open a Carlton Dry and enjoy all the best bands at Big Day Out and Future.”
The ‘Hello Beer’ bar will be the best place to see bands including The Red Hot Chilli Peppers, Vampire Weekend, The Killers, The Prodigy and Bloc Party, who will all be playing at Big Day Out and Future Music Festival. Alongside them festival goers will see a stack of local talent too.
Big Day Out (Gold Coast, Sunday 20 Jan) Big Day Out (Melbourne, Saturday 26 Jan)
Future Music Festival (Perth, Saturday 3 March) Future Music Festival (Sydney, Saturday 9 March).
The Hello Beer Bar is restricted access to those aged 18 and over.