Carlton Dry takes on winter with launch of new ‘Carlton Dry Snow Pad’ campaign & competition

Carlton Dry is taking on winter, launching the Carlton Dry Snow Pad, the ultimate ski-fields penthouse playground in Falls Creek, Victoria.

Aussies can win their way into the Snow Pad and experience the peaks and the powder of the snowfields from the comfort of a luxury base camp. Sleeping up to nine guests at once, the penthouse is decked out with top of the line Carlton Dry fYVE snowboards and gear, PlayStations and plasmas, as well a supply of Carlton Drys for the winners and their mates to enjoy.

Five trips will be given away through a radio partnership with Nova FM’s Fitzy and Whippa, one trip is up for grabs on the Carlton Dry Facebook page, three trips are to be won through an IGA Liquor in-store promotion and the final three trips will be in play through selected venues nationwide.

Says Andrew Meldrum, general manager of marketing for Carlton Dry at CUB: “Without question, there’s no better place to be this winter than sitting high on a mountain in your own private Carlton Dry penthouse. Watching the snow dump down on Falls with an ice cold beer in hand, your mates will be fighting tooth and nail for a spot in your penthouse pad.

“The Carlton Dry Snow Pad is a continuation of the massive support the brand is throwing behind winter with its sponsorship of the fYVE snowboarding team, World Heli Challenge, Warren Miller Movie Tour and Style Wars.”

There is more than one path for Aussies to win their way to the mountain with a dozen trips up for grabs throughout the 2012 boarding season from June through September. All winners will receive an all-expenses paid trip to Falls including snowboarding lessons as well as food and drink provided for the duration of their four day trip.

Two full-time Carlton Dry snow ambassadors and the Carlton Dry sponsored fYVE snowboarding team will be in town through the season to give pro tips and tricks, and mentor the winners.

Prizes include flights, transfers, Carlton Dry fYVE boards and gear, lessons, snow experiences and beer.

Dry drinkers who don’t win their way to Falls Creek won’t be left empty handed. A whole range of snow gear is up for grabs including Carlton Dry fYVE snowboards, stubbie holders, Carlton Dry Hello Beer fridges, sunnies and more across selected venues nationwide (IGA liquor, Thirsty Camel, BWS, Woolworths Liquor, Bottlemart, Bottlemart Express, IGA Liquor, Bottle-O, 1st Choice Liquor, Cellarbrations, Big Bargain Bottle Shop, Foodworks and Sip’n Save).

This Winter, Carlton Dry are getting involved with all things snow:

• Through its sponsorship of the Carlton Dry fYVE Snowboarding Team, the brand is giving Aussies the chance to go-pro.

• In recent weeks, Carlton Dry has inked a three year deal to become a major sponsor of the World Heli Challenge (WHC). The WHC is a global event with athletes from all over the world. Carlton Dry will be on hand at this year’s event in Wanaka, New Zealand.

• Currently touring Australia, Carlton Dry is a major sponsor of the Warren Miller Movie Tour showing its latest snow action film: ‘Like There’s No Tomorrow’.

• Getting behind the TTR Snowboard World Tour Australian activation, Style Wars- Carlton Dry is a proud sponsor of the events at Falls Creek and Thredbo.

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